Continue to Use Hard Metal body panels to provide quality.

Continue to use harder metal than the competitors use, so that Ford Vehicles on the streets and off road will always show less dents and less miss aligned body panels. The Ford vehicles will continue to look smart longer. Never let your customers suffer from the embarrassment that your competitors cause their customers to experience i.e. the dumpy dented and bent appearance caused by 'soft as a beer can tin' that some of your competitors continue to use for fenders, bumpers, doors, and tailgates.