Small Diesel in Trucks

I have wondered for years if one of the American companies will ever produce a small, fuel efficient diesel in their truck lines. A great number of people purchase the heavy duty lines of trucks just for the fact that they have an optional diesel engine; diesel powered trucks are wanted by most guys that own trucks. Volkswagen produces the Amarok overseas and hopefully they will bring them to the United States. The Amarok averages 34 mpg (city/hwy) in a four door, four wheel drive set up. Think of how many trucks would be sold if they averaged 34 mpg; the numbers would be astonishing. Most of us want a truck for practical purposes, living in the suburbs and around cities we do not need a truck to haul cattle or work on a farm. Just need a truck for the sheer fact that we need a bed to complete tasks such as going to the hardware store, going on a fishing/hunting trip. We need the bed and 4WD but do not want to spend a fortune on fuel or $60K on a Heavy Duty line. I am personally not looking to pull down the entire house with a truck, just need it to do the occasional job that is required around the house, pull a small trailer or boat, and take it hunting/fishing. The fact that it is diesel powered would be the largest selling factor to me personally and like a number of American’s we love diesel power. I can imagine there are a great number of American’s that will agree with me and their personal needs for a truck. I will buy the first small diesel powered truck that is offered in the United States, no matter who manufactures it. Whether it is in a half ton or a smaller truck, either way I would be happy. I am hoping it will be Ford that will lead the way in the U.S. to a productive, long lasting, fuel efficient, 4x4 pick up that averages around 30 MPG’s. If Volkswagen can accomplish this task, why can’t the greatest Automotive Manufacturer in the world beat them to the punch?
Brian L 08/30/2013
I think they should cut the back two cylinders off the 6.7 liter and drop the V6 diesel in the F150 and Expedition. I think it should be able to get in the mid to upper 20's for mpg.
TimC 08/01/2013
I have driven a 1981 Isuzu P'up for over twenty years, just waiting for an auto maker to duplicate it. If resale prices are any indication, there is quite a market for a pickup that can get 35/45 mpg and last for thirty years. Not all Americans want to own the biggest and most expensive to operate vehicle on the block.
Moses Lonn 07/07/2013
Dream on. Ford apparently has no interest in marketing the excellent world market Ranger diesel truck in the US. I am at the point of calling Canadian dealers and enquiring. I may have to smuggle the thing across the border but I understand that the new Ranger meets US emission and crashworthiness standards. The Ford flacks at the auto shows all nod their heads, smile knowingly and tell me Ford has no interest in that segment of the market. And I bet that segment is huge. I have been looking at the Tacoma and am waiting to see what the Chebby Colorado looks like. My local dealer is somewhat encouraging. Dodge has announced a small Italian diesel in the gargantuan Ram 1/2 ton. But Ford has willfully taken itself out of the game in the US. Pity. They could own a large part of Citizen Truck World with a practical, economical small Ranger. I used to be a marketing whiz. What the heck do I not understand?
David T 04/17/2013
Diesel 1/2 ton and even compact trucks should sell. The technology would result in a long lasting engine that produces what trucks need: torque. The result is a long lasting engine that moves the vehicle around more efficiently...resulting in longer engine life and better fuel economy. Who wouldn't buy that?
dominic p 04/08/2013
If Ford is going to keep it's reputation as the best selling or more importantly the best truck company on the market they are going to have to stay on top of things and take the niche markets seriously. They came out with five new truck engines in the last couple of years with one being a diesel in the super duty. Ford could of come with a diesel in the F-150 along with the eco boost. The problem here is that when you introduce something like this is, is that you want to do it right the first time with no issues with quality. It's also very important to be the first to market. Letting the Ranger expire with no update or replacement was a bonehead move. Of course any replacement would have to be a domestically designed and built truck, not no imported one.
Dodge has already taken the truck of the year away from Ford. GM is coming with their new truck this spring. Toyota seems to be sparing the domestic truck market with their Tundra as the new model has only body and interior changes. But it's not taking long for the other trucks to catch-up or even pass Ford now. As a truck leader Ford needs now more than ever to produce niche trucks such as small to mid-sized, diesels, manuals, overlands, dessert racing, ect. Look how successful your Raptor is. And if you would only put a manual transmission in it? WOW! Talk about the company that could earn the respect of almost every car and truck enthusiast.