ECOnetic Diesel in the USA please.

My "idea" is rather simple. Sell the Fiesta and Focus with the ECOnetic diesel option in the US. (Plus a larger model too?) ECOnetic diesels are already available to the European market.

To save the readers some research time, here's how the Fiesta and Focus perform in the european mpg test cycles.

51 US MPG and 52 US MPG respectively in the Euro Urban cycle
64 US MPG and 62 US MPG in the Euro Combined cycle.
74 US MPG and 69 US MPG in the Euro Extra-Urban cycles.

Sure these are not US test cycles, but it's at-least a hint of what they are capable of.

For reference, the Prius is 51 US MPG city / 48 US MPG highway. 60 US MPG in the Euro combined cycle, LESS than the Ford ECOnetic vehicles can achieve.

The C02 output of the Fiesta ECOnetic is only 11% greater than the Prius as well, so it's hardly "dirty". 99g/km vs 89g/km. As another reference, the lowest CO2 emitting gasoline powered (euro spec.) Fiesta is 127 g/km for the tiny 1.25 liter model. Significantly more than the ECOnetic models emit.
Denny P 02/21/2014
Why is Ford STILL not selling a Focus Econetic in the US?  I would stand in line to buy one...
Josh 12/29/2012
Sell a light diesel 4x4 in the U.S. and I will be happy to buy a Ford truck. Until then it will be another Toyota, a Tacoma.
Matt M 04/07/2012
Put a 4L diesel in the F150 that gets 30mpg and dont worry about the tow capacity with it! It will be enough for everyday use.
Kyle Young 11/28/2011
Bringing the econetic to the states would be a smart move for the blue oval. I would love to get my hands on one, especially in the Europe Ka.
Well the NEW Econetic Focus has been revealed. From what I understand this will be Euro market only as well.

Now 67 US MPG in the combined cycles vs. 62 US MPG in the old one.

Now 95g/km CO2 vs. 99g/km in the old one.
Don Wade 12/17/2010
There's another point I'd like to toss out here. The German diesel cars have engines that are excellent BUT the rest of the car seem to make them relatively unreliable (electric bits especially). I think Ford can build a more reliable car (in general) with a turbo diesel powerplant.
Richard Jackson 12/16/2010
Dear Ford Motor Company,
IF you build a diesel F-150 that can get 40mpg, You will dominate the work truck market for the next decade. A great many of your customers need a pickup to get tools to the work site and back to the shop at the end of the day. We build and repair this country everyday, and the F-150 serves us well. If Ford can deliver a pickup that gets automobile level mileage every small business will see enough fuel savings to justify the switch to a new Ford.
Thank you, for building the best truck for 30 years.
gene davidson 12/09/2010
I agree. I presently own 3 diesels only one americsan made, the ford f-250. My wife's mercedes and a vo;lkswagon passet. plus I gave each of my tein daugghters a diesel volkswagon. II have seldom disposed of any diesel with less than 300,000 milers on them miantance has usually been brakes, changing oil and the ocassiional timimg belt, glowplug and a total of 2 turbo's(since 1978 when I first started driving diesels) I have always sold the cars because of lillte things, such as upholestry, knpobs etc. that began to nichel and dime me .I don't understand why if ford sells upwards of 70% of their cars in europe with diiesel engine why we can-t have them here so that americans cans enjoy a truly economical car that is american made producing jobs for american persons rather than foreign economys
robbydek 11/29/2010
If Ford adds another vehicle or two then maybe the econetic engine would be worth the cost for North America.
I know I'm buy one, if I could the mileage makes it worth it (even with the added costs).
H Smith 09/14/2010
Have you considered looking on Ford's UK site.

Or maybe checking AutoCar in the UK for specs and prices.
Sharon 09/06/2010
Can this ECOnetic diesel engine be used in F-150 pickups or does it not have the towing capacity of a standard gas or diesel engine? 2011 F-150s are coming out with a new eco-boost engine but it isn't diesel and I can't find actual mileage rates (only 20% better wording) of econetic diesel engine for pickup trucks.
Tom T 07/29/2010
I bought a Diesel Ford F250 several years ago for work. Currently I have a Ford Ranger 4WD. I would dearly love to have a Ford Ranger crew cab 4WD Diesel and will purchase one if they become available. If another manufacture, foreign or domestic, offers a similar vehicle and Ford does not, I will seriously consider leaving my Ford loyalties behind.
Daniil 07/22/2010
Whether you like it or not diesel produces less pollution then the hybrids which is a fact. Plus the diesel engine is way more reliable than the hybrids. How hybrids make more pollution than diesel? Do the research in detail, I don't want to spoil all the fun digging for information and you will see exactly what I am trying to say. I'll give you a hint, Prius parts come from all around the world to put the car together. If you are smart you will figure the formula out of how much pollution has to be made just for one car to be made and you will agree with me whether you like it or not.
Adrian 07/21/2010
Agreed. Build an Econetic diesel engine plant here in North America, and give us the same fuel economy that you've been giving Europeans for years. I've been to Europe, and these engines are clean and very quiet.

Also, work with Congress to make diesel fuel a cost-effective solution for drivers of diesel vehicles. Even though they are still cheaper to drive at current prices, removing artificially high taxes on diesel fuel and transferring some over to gasoline prices would make this an even more attractive option.
David Mellor 07/16/2010
Please put clean diesels in US Ford cars. I think mandatory viewing for all upper Ford Management and Engineers is "FUEL, change your fuel...change your world" which just came out on DVD June 22, 2010. Henry Ford had the right idea when he wanted cars to run on ethanol and biodiesel. Time to recapture his "way forward" thinking and vision. Europe is proud to make biofuel out of rapeseed (canola) and lower their dependence on OPEC.
H Smith 06/10/2010
Demand is down for transportation fuel in the US. And stockpiles are up and increasing ... the last I heard. There were predictions of 82% to 78% refinery utalization of US refineries last January. Some of the less efficient refineries are or will be de-comissioned.

You do realize there are two primary refining methods. The one typically used in the US yields about 10 gallons diesel and about 19 gallons of gasoline per barrel of crude processed.

The one typically used in Europe yields about 19 gallons diesel and about 10 gallons of gasoline per barrel of crude processed.

Both of these refining processes can be adjusted to vary the relative diesel/gasoline yields per barrel within limited ranges,

As for economic justification of a diesel vehicle ... keep in mind there is a big different in fuel demand if you use a fuel frugal diesel like the EU Eco Focus with Stop-Start that is VCA rated about 60 mpg(US) combined and about 69 mpg(US) highway ... iirc. On a long trip that would be LESS THAN 15 gallons/1k miles.

Now consider your current personal vehicle fuel consumption rate at $2.50/gallon and compare it to thr Focus diesel at $4/gallon with an average 16.5 gallon/1k miles for 15k miles per years.

Is there enough fuel cost saving to justify purchasing a diesel vehicle that include a "diesel price premium" of about $2k (at least VW can do it for that)? Probably ... but IT IS YOUR DECISION!

Don't worry about diesel fuel supply ... when US demand is high enough a few refineries will be REBUILT to yeild a higher % of diesel per barrel.

And ... this is nothing against trucker!
Chris Zio 06/10/2010
I think it would just be good business for Ford to bring a high MPG car to the USA and quit dragging it's feet on "options" which people could purchase if they wanted it. 70MPG? Yeah that would sell if you used that engine config and dumped all the frills and whistles so Americans could afford them. 100MPG cars are right around the corner. Diesel is available at almost all ofthe gas stations in the USA.
Also BIODIESEL is an option that is gaining rapidly in popularity in urban transport vehicles such as buses and other forms of transportation. I haven't seen a good diesel that an average American could afford since the Volkswagon Rabbit.
Keon 06/09/2010
The diesel idea is OK is small doses I think. Mostly for the reasons listed by others already about altering the supply and demand inevitably increasing the cost of diesel all around. At what point is the initial cost of purchasing a eco diesel good enough to offset the price per gallon at the pump. Diesel is steadily on the rise in Europe and in the US already. Our trucking industry doesn't need any additional costs.
David 06/06/2010
Definitely bring a small diesel to the US in the Focus. The power to efficiency and fund to drive quotient compared to small gas engine is awesome. Plus a diesel will run forever if maintained properly.
H smith 05/06/2010
Why do people keep talking about "diesel small cars" when a 2.5 Liter diesel 3 ton GVW vehicle can deliver about 27 mpg(US) combined fuel economy? Oh yeah, a Gross Train Weight over 4 tons according to VCA ... UK's equivalent to fueleconomydotgov!
John 05/05/2010
Hybrids and EVs are a "lose-lose" applicatin when it comes to the general productino into the consumer world. That does not mean were can't build them and sell them, but rather they do not give the consumer the bang for the buck. The cost of ownership for the hybrid is not worth to the general consumer, hence only specific people have been buying them (my opinion). Also, the infrastructure of our contry's power grid is not supporting the EV vehicle and the travel distance between charges prohibits commuters from even thinking of owning one.

Diesel is truly the wave of the future and the OEMs should grab onto this and sell the diesel small cars in the states. If Ford would bring the diesel Fusion, Focus or Fiesta from Europe to the US I would be at the dealership within days to get one. If I truly had a choice, I would want the diesel Galaxy but I don't think Ford would ever bring tht vehicle over.
Coupdevill 04/25/2010
Wrong line of thinking here!

Diesel is the answer, as you yield more power from any volume of diesel fuel than you do Electric or gas. Besides Diesel does not have to be entirely derived from petro.
James Wagner 04/25/2010
I think the American market is ready for a diesel now. Not to mention the technology has made Diesels work in the winter. I would be very intrested in a Ford Diesel product, I ended up buying a VW Jetta Man trans. But had Ford or anyone else made one I would have bought it.
H Smith 04/23/2010
" Hopefully Ford is listening to us, but I think they are counting on the direct injection gas motors."

IF Ford does not provide a, hopefully US built, 45 plus mpg combined, small displacement (2.2 Liters or less) Euro type diesel ... I am already watching "foreign" OEMs with plans to buy within 24 months.

Just don't have confidence in VW or the sale would have been done!
Kevin 04/19/2010
My previous post was a little hasty, but was excited to see Ford offering this site. I know most American drivers neither care about diesel or know much about them, but they have come along way from the past.

I'm very surprised at how many drivers have suggested that Ford offer diesel engines in passenger cars in the US as they do in Europe. Hopefully Ford is listening to us, but I think they are counting on the direct injection gas motors.
Keith 04/19/2010
If Ford were to ever bring an efficient diesel over to the states, I'd be all over it, no question.

Of course, price is important too, and if the cost of having a Diesel engine under the hood is a significantly higher premium then I don't think it'd be worth it.

I for one think that the average American has been brainwashed into thinking that the only way to be efficient is to drive a hybrid whatever when we could just as easily switch more a more energy dense fuel such as Diesel or Natural Gas. I still don't know why car companies in the US are making things so complicated with hybrids, when we already have access to more efficient forms of potential energy (efficent both in the refining/manufacting process in comparison to hybrid electric drivetrains).

Until we develop the perfect battery for future electric cars, I'll be happy putting around town in my compression ignitioned four banger.

No hybrids for me, power to the Diesel.
Kevin 04/18/2010
E85 is less efficient than 87 octane regular, diesel is at least 30% more efficient than regular gas. Combine diesel into a hybrid.
Kevin Biglin 04/18/2010
I own a Excursion 7.3 L and I replaced my wife's Lincoln LS with a Mercedes E-320 CDI. I plan to replace a Taurus with a Jetta TDI. That's unless Ford comes out with diesel powered vehicle. Otherwise I done with Ford.
H Smith 04/18/2010
Your comment about your 50 mpg rental and bio diesel reminded me that ... IF algae based bio diesel provides 1/2 its' projected yield per acre year ... then one (1) acre could supply enough diesel for 23 vehicles traveling 15 k miles annually.

How does that sound?
H Smith 04/18/2010
Merecedes has had a 2100cc turbo diesel since Fall 2008 that delivers over 250 hp and over 300 pound feet of torque ... IIRC.
Grouch 04/18/2010
Except that biodiesel is actually practical -- much more practical than corn Ethanol and, unlike cellulosic ethanol, biodiesel actually exists.
dwayne 04/18/2010
of course they arent listening. otherwise we wouldnt be having this discussion. im not a business major or anything like that, but one would think ford would love to have some of vw or audis business by offering a diesel. apparently they are content offering us what they say we need, not what we say we want. pay attention ford. is this thing on? hellooooo?
Bob 04/17/2010
I don't think going with more diesels is going to lesson the reliance on oil! E85 is the better alternative, along with PHEV's. Battery technology is advancing rapidly, so let's decrease the oil and lead use, and pursue alcohol and lithium.
Chris 04/17/2010
Yes, I too would like to see Ford sell more Diesels. My dream car would be a Ford Focus powered by a 2.0L Turbo Diesel, with a DSG transmission, and AWD optional (I live in Pennsylvania and this is a must). In the not too distance future I will be working in New Jersey and I need a car that can get through snow and return excellent fuel economy. The Focus Diesel with AWD would be just the ticket.
jflarin 04/17/2010
There is less and less of sweet light crude and we are starting to exploit the heavier petrol reserve (like tar sands in Canada). To get gazoline out of it, you have to crack the heavy petrol into light one. To get diesel, you just have to crack less... The refineries have to be retooled, that's all.
craig poore 04/17/2010
the government also taxes diesel at nearly twice the tax on normal gasoline. reguardless my next car will be a Jetta TDI unless FORD comes out with one. I also cant imagine that the great engineers at ford couldnt come up with a diesel hybrid that would beat anything that toyota could throw at them.
wayne 04/17/2010
Ford please bring "Banks" on board to help you with making as much fuel economy and HP as possible and place a diesel engine in the mustang. I do believe that sportscar enthusiasts would love the torque that wold be available to them.
wayne 04/16/2010
The gasoline engines have just about topped their efficiency standards. Meanwhile the diesels have just began to scrape the surface of what they are capable of achieving in aspect of efficiency.
Kenny G 04/16/2010
200,000 miles and it's time to retire it? Bro, I've got more than that on my 00 Taurus, and I don't anticipate having to retire it for at least another 100000, possibly more. Rust will eat its backend before the drivetrain dies. You shouldn't even be looking to put it to pasture for another 400,000 miles!

As for the whole diesel thing...gimme a new Focus (not the current one please!) with the sporty wheels and handling package with a good diesel and I think I may soon retire the Taurus too! But we dream...don't we. Because they'll throw in leather, nav, sunroof and all that stuff I don't want, and it'll be priced out the stratosphere. And if it's a lower model, it will have ugly wheels and no armrest. Can't win for trying, but it's nice to be able to come here and voice our opinions!
David 04/16/2010
Now you need to bring the diesel focus over so I can buy another focus instead of moving to Volkswagen! Diesels are cheaper than hybrids, but get similar fuel efficiency. If the NVH, odor, and sooty exhaust are gone like in the TDI, consumers will embrace it! What's not to like? Look at the Golf TDI and Jetta Sportwagen! What a wonderful package, and a great value. It's a high mpg, safe, fun to drive, roomy compact that is reasonably priced. A diesel would be a perfect fit for my needs!
Dean M 04/16/2010
I really think that Ford should offer diesel engines across their WHOLE product line up. Of course having diesel engines for large/small trucks and economy cars should be a no-brainer, but I also think that they should be offered on cars like the Taurus and even in the Mustang!
There are many people who want good fuel economy in a car that's FUN too.
Also I'd have the option of the Fusion hybrid using a diesel engine. Why isn't this already offered for combining the efficiency of diesel and electric technologies? I also rented a Focus wagon TDi in Europe and got 50US MPG in mixed driving. I really wondered why Ford did not sell that car in the U.S. as it would be a huge hit! I also agree that diesel has the option of moving to biodiesel over time, whereas there is no "path out" of our national oil dependency with regular gasoline engines at all. Ford needs to LEAD the American automakers to diesel drivetrains, and right now!
Lyle Bothner 04/16/2010
No KIDDING!!! Just imagine a 4 cylinder or v6 in the 3-4L size diesel in a f 150 Making about 200hp/200ftlbs. What would you expect for fuel economy?
Now How much better economy is the 3/4 -1 tons with big heavy diesel engines getting than the 1/2 tons with gas engines in them?
I have been asking everyone Why don't they make a small diesel for the 1/2 tons??
Most people buy 3/4 tons because they want the diesel engine even though they never use all the torque! People buy diesels for the fuel economy.
Ford would redeem themselves by introducing a small diesel option in the truck, suv, minivan, and car departments for north america!!!
Listen to the people Ford!
Morgan 04/16/2010
I can't imagine infrastructure being a problem. When I first moved to Dallas, Texas the QT's didn't have any diesel pumps, but now are starting to get them. Car companies aren't producing any more diesels, but they are still becoming far more popular. If you look at autoblog green, you'll find an article stating that VW diesel sales are up something like 80% from this time last year. Even Subaru is coming out with a diesel. Back to infrastructure, I own a 2002 Golf TDI and I NEVER have problems filling it up. Even when traveling long distances. Most gas stations these days have at least 2 to 4 pumps with diesel on them and even though the price per gallon is higher than for 89 regular gas, we save a lot of money making that our commuter car.
Kris J 04/16/2010
All this Fear mongering about diesel fuel availability is hogwash, and exactly the attitude that found the big three in such hot water in the first place. Build it and they will come!!
Samilcar 04/15/2010
Joel K,
I thought the same thing when I first heard the MPG numbers for the Fiesta Econetic, that they were too good to be true, so they had to be in Imperial gallons. The numbers in the first post are correct and in US gallons. Granted the car takes 12 seconds to go from 0-60, but for for those eye popping mileage numbers I'd buy one in a heartbeat.
Erik S 04/15/2010
I wholeheartedly agree. Efficiency for turbocharged, direct-inject gasoline engines with bleeding-edge variable valve timing closely approaches diesel. When you factor-in the added weight of the diesel engine, the gap narrows. While I think Americans are ready for diesel, it may be more practical presently to build optional super-Ecoboost engines - add EGR cooling to the new 3-cylinder, research variable compression, etc. Push the envelope of controlled-ignition before moving en-masse to compression ignition.
Brian M 04/14/2010
Joel K.,

I already converted the MPG figures in the orignal post which is why I specificed it was US MPG. You can check the orignal imperial figures at:

Click the "MPG, CO2 and VED" tab in the middle of the page.

For example, the Fiesta ECOnetic gets 88.3 Imperial MPG in the extra-urban cycle. That converted to 74 US MPG.
Robin Rutschman 04/14/2010
I strongly agree that Ford should have a deisel engine option. I have driven vehicles with deisel engines and can honestly say they blow way the "Otto" gas engine in performance and in mileage. Yes, they may cost more but they last much longer too.
Fred Kuechenmeister 04/14/2010
You state that using diesels would drive up the price of everything. I find that to be untrue. With adjustments in refining methods we could produce just as much diesel as we produce gasoline. With the advent of algal diesel (that have the same chemical properties as petro-diesel) diesel fuel will become a renewable resource.

How is the use of more diesel any different than the use of Ethanol as an admixture to gasoline? Ethanol is typically produced from corn or soybeans. Two major staples in the US food industry, whether as an additive to food, or used as a feed for cattle, chicken and other farm rasied animals. Using ethanol AT ALL is a foolish, negligent and a short-sighted idea. Taking our food and turning it into fuel is a very poorly thought out idea, diesel that can be GROWN in ponds, refined from waste biological products, and cooking oil is a far superior, economical, and ecologically minded.
Joel K. 04/14/2010
If you are comparing EU diesel MPG with US MPG, realize that it is not a direct conversion.

European uses Imperial Gallons, so the conversion is 1 Imperial gallon = 1.2 US gallons.

For example the EU Fiesta in Diesel gets ~ 63mpg, but if you do the conversion, that would be ~ 52 mpg.
Richard Light 04/14/2010
We drive a VWTDI and would consider a Ford TDI. When we go to England & Europe each year we always rent a Focus wagon TDI and get 50mpg. Why are they not here like VW is and they keep expanding there TDI models?
Brian Langston 04/13/2010
There have been so many people wanting a diesel in the f-150, I do not know why it is not an option anyway. A ranger diesel in a crew cab option would be awesome! Not to mention a small Bronco with a diesel, Can you say "market grabber"? A diesel Explorer would be great too. Just do it Ford!! Get these vehicles here before someone else runs with it!!!!
tiag 04/13/2010
Ford I'm your future customer. Stop getting in your own way. Toyota thought ahead and now they are the number one car company. I know that you don't want to increase your fuel standards. But i will only buy a car that has the highest fuel standard. Thus, it will be a diesel. Some car company with take advantage of this. The only real way is to bring over your current diesels. You even said you want a global lineup. So the world gets our cars, but we don't get theirs? If you don't, Hyundai or VW will. You have 2 years...
Randy 04/13/2010
Ford: This is your chance to be a leader! Are you listening?
bob adams 04/13/2010
What I said was not incorrect. Low sulfur diesel costs more to refine that higher sulfur diesel. And per unit costs of any commodity is a direct function of the amount of that commodity produced. If not enough diesel is produced to meet demand the cost will go up. I do question Bill's statement that "we ship our diesel to Europe" and therefore that's why it costs more. It costs more because American refineries are not devoting enough production capacity to diesel. They don't have enough capacity because when the mergers (Exxon-Mobil, Amoco-British Petroleum, Shell-Conoco etc.) took place a decade ago they decided to close refineries. One of the reasons they closed refineries was to drive prices higher!

But that is not what this thread is about. This thread is about putting diesel engines in Ford vehicles of ALL SIZES including the Fiesta, Focus, Fusion, Taurus, F150, etc. The Europeans have them. It's time Americans had the diesel option choice too. If Ford wants my money they'll start listening to people like me. The sad thing for Ford is that my old Volvo240 wagons (I have two of them) are getting long in the tooth. I'm thinking of buying a new car this summer. I'd like to buy another wagon. I'd like to buy a diesel that gets about 35 MPG. Ford doesn't sell either. I guess I'll buy a VW Jetta TDI Stortswagen. That's a $28K sale that Ford lost.
Brian 04/13/2010
I would also like to see the ECOnetic Diesel not only on the Ford Fiesta and Focus but on the entire line up of cars.
Chris 04/13/2010
I have been enjoying the superior mileage of a VW TDI for 10 years. I snicker when I look at a Prius because I know I can come pretty close to matching it in the city and can beat it without a problem on the highway. My 10 year fuel bill is roughly half of what it was with my previous car. Do diesels still have the stigma in North America that was caused by some really terrible and dirty diesels the big 3 had in the 70s? I am surprised these engines aren't sold over here with all the concern over importing foreign oil.
jon 04/13/2010
Will they hurry with the car is getting old and I have been holding out waiting for Ford to come out with a small car that gets really good mileage.......please hurry.
August 04/13/2010
Also, technology that is currently available allows diesel engines to run on biofuel with minor modification. Additionally, the number of materials that can be used to make biodiesel are much more plentiful, and can be made from materials that do not take from the world's food supply, such as algae, which in many cases is considered a nuisance, but algae helps to clean water by feeding off of the substances contained within the water, and the only other thing algae requires to grow is sunlight. Furthermore, many biodiesels have a higher usable energy content than gasoline substitutes such as ethanol.
Zak 04/13/2010
Who cares what type of fuel the engine burns? i think people just want good economy (low purchase cost and high fuel efficiency) and respectable power. I would prefer a lighter gasoline engine that has close to the same numbers without having to deal with particulate scrubbers or expensive low sulfur diesel.
Marshall 04/13/2010
A clean diesel based economy car would be a game changer in the states.
Samilcar 04/13/2010
The Fiesta Econetic is quite simply a Prius beater. Ford would get bragging rights for most efficient car in the US, plus once fuel spikes to $5.00 (and it will), Americans won't care that it's a diesel. They'll only care that it's $5,000 less than a Prius and gets better mileage.
Alex 04/13/2010
Don't forget those of us who want a diesel for its massive torque. A diesel powered Ranger would be the bee knees!
Peter Rudd 04/13/2010
Couldn't agree more.

Imagine a new Focus with a diesel and a performance suspension aimed directly at the Jetta.

Imagine that as a wagon.

See me on your dealership lot with my checkbook!
H Smith 04/13/2010
bob, please do a little study the petroleum refining processes.

Diesel is extracted from the same process as gasioline. The relative gasoline/diesel yields per barrel are determined by whether it is a "cracking" process or not.
Bill 04/13/2010
Bob, I disagree. There is an extra cost to manufacture low-sulfur diesel, but that added cost is minimal. This is a case of supply & demand. Europe is demanding a lot more diesel from us, causing price increases.

I think H Smith is overly optimistic. Hopefully, I'm wrong. All I'm hoping for is that we really study the potential long term effects before we all jump on the diesel bandwagon. I fear it may do more harm than good.
Ken Koch 04/13/2010
Bring the diesel Fiesta and Focus over here. I will buy a diesel Focus. I have previously owned
a diesel VW and currently own a Prius. Both were and are excellent transportation. The mileage possible will save a lot of pocketbooks and greatly lessen the amount of imported oil for the good of the country .
Craig Lieske 04/13/2010
Bring the ECOnetic diesel to the U.S... If you have ever driven the VW TDI you would know firsthand how dynamic and fun it is. Plus, annual fuel costs are unbelievably low. Diesel is a good fit right now, but don't neglect to consider bio-diesel now and into the near future. Bio-diesel can and will be sourced right here at home. Isn't technology wonderful? I'd say to Ford-we're more than ready for a great diesel right now. Build it or import it and we will drive it!
Ron 04/13/2010
Diesel is, and will be more increasingly a part of the US energy story. Ford would be vey well positioned to embrace this technology in the US. Put a diesel in the Ranger replacement to compete against Mahindra. Place one in a Mercury version of the Coupe Cabriolet to compete against Audi and VW. Put one in the Edge and new Explorer to battle BMW, Mazda and Mercedes. For those who aren't following a new revolution, home "brewed" diesel fuel is growing, and will continue to grow. This effort is similar to someone named Henry, who achieved a small task, putting the world on wheels. Additionally, major research institutions and corporations are working getting diesel from algae. The pursuit of diesel technology will bring the US closer to energy independence without sacrifices or compromises.
Kevin Davies 04/13/2010
We are ready for light duty diesels in cars and small trucks. Great fuel mileage and lots of low end torque. VW can't build enough diesel Golf's and Jetta's for the US market. Ford needs to hop on this.
Brian Hague 04/13/2010
I currently own a 1999.5 VW golf TDI. It's about time for it to retire (it has over 200,000 miles on it.). Bring over a Fiesta or a Focus with a 140HP diesel and I'll be there in line to pick one up (or possibly a Ranger equivalent diesel).

As for diesel cars being short sighted, I would beg to differ. While it's true there is more energy density in a gallon of diesel, it's cracked out after the lighter fuels (such as gasoline) are produced. so it's more of a waste fuel. we ship out more diesel than we use here, so keeping it here isn't a big deal IMHO.
Christopher Brown 04/13/2010
I wholeheartedly agree, we need more diesels. Less hybrids and more diesels.
bob adams 04/13/2010
Bill you are incorrect. Dielsel fuel costs more than gasoline in the USA because it is refined to very low sulfur content to meet American emission control standards. Also since the majority of fuel sales in the US are for gasoline less refining capacity is devoted to diesel. The smaller the volume the higher the unit cost. While Ford should be commended for the gasoline Ecoboost engines a diesel option in their cars, SUVs, and 1/2 and 3/4 ton pickup trucks should be a goal of Ford management. Let's just hope the guys is the pinstriped suits listen to their customers. In not the government mandated fleet MPG standards coming in 2016 will force the issue.
Bruce 04/13/2010
I agree and have been waiting for such a vehicle from an American producer. I would add AWD to this vehicle and since I live in the UP this would make a "perfect" vehicle
Greg 04/13/2010
I must disgree with the last comment -- if more of our cars were powered by diesel, there would be more demand, and thus refineries here would start producing more diesel -- simple market economics. I would definitely buy a small hatch or wagon that was diesel powered, like a focus or fiesta. I'd rather buy a Ford than a VW, but right now Volkswagen is the only one selling small diesel cars in the U.S. In March of this year 85% of all Jetta wagons sold in the U.S. were TDI (diesel) versions. Are you listening to what Americans want, Ford?
H Smith 04/13/2010
There are 2 types of refining processes ... the typical US process yield about twice as much gasoline as diesel.

However other countries are using processes that yield TWICE as much diesel as gasoline with almost the same gallons of fuel per barrel of crude as the US process.

Besides US refinery utalization is down about 20% and they are still exceeding consumption.

So maybe it is time to retrofit a few smaller refineries for higher diesel yield.
Keegan Kirkpatrick 04/13/2010
The biggest argument against this is going to be the infrastructure card, but I say go for it; why should Toyota get all the credit for making a fuel efficient car when the Euros already get much better ones at a lower cost.
Bill 04/13/2010
Diesel cars are short sighted. Not as much diesel can be made from a barrel of oil. That ratio is can be shifted, but that's expensive and limited. Not long ago diesel was less than gasoline in the US. It's gone up because we ship our diesel to Europe, where it's subsidized. As diesel becomes more popular, it will be come more expensive. Because much of our transportation and construction infrastructure relies on diesel, that will RAISE THE COST OF EVERYTHING.
Harvey Clark 04/13/2010
I agree with bringing the ECOnetic diesels to the US. Never underestimate the "cheapness" of the American public when if comes to spending money on fuel costs.....a vehicle that is capable of those kind of mileage figures in the US would set the market on fire here!!!
Michael Beaton 04/13/2010
I like the idea of turbo, clean burning diesel. The VW TDI gets crazy-good gas mileage and has solid performance and longevity. I'd think that the Ford could come out with a package to compete. I Look for the VW Jetta TDI to sell in record numbers over the next 2-3 years. The cost of hybrids is too much compared to a diesel.