Innovation Drives Ford

By Tori T.

Ever find yourself asking, “What now?” Well, with a title like Ford Group and Senior Technical Leader of Open Innovation, it’s possible that K. Venkatesh Prasad has to always take that a step further since “innovation” is right there in his job title, asking himself, “What next?”

That’s because he handles research, architecture, standards, application development and vehicle system integration of electrical, electronics and embedded software technologies, forcing him to be the definition of forward-thinking. He and his groups – both in Michigan and Silicon Valley – discover new ways to integrate “intelligence” into cars and trucks. For example, he helped to develop the Ford SYNC® system in order to redefine the automotive user experience.

Innovation is a word Ford thrives upon. Be it the hands-free usage of SYNC and other digital connectivity technologies, like cool music apps and destination apps , or advanced safety features, Ford continues to strive to make products safer, cleaner and, yes, innovative. We like to see how our ideas can Go Further , where they can take us – and you!

And what about you? What ideas do you have when it comes to Ford vehicles? Technology you’d like to see? Changes you would make? Vehicles you wish existed? We love to hear your thoughts, and there’s a special place on Ford Social for you to provide them on topics ranging from performance to infotainment! Click here to submit Your Ideas !
Bill L 05/27/2012
Replace the radio with a personal music interface.
Since most people don't buy CDs anymore and have cell phones. Put a USB port in the arm rest. Make it so it interfaces with more than just Apple products. If you have a cell phone most people keep their music on it. I'm sure it wouldn't take long for an app to be made for the interface. The phone part of the phone could be accessed by Blue tooth or through an app. That way people can't text and drive. It keeps the phone or music interface hidden from sight and safer. No worries about it sliding around in the vehicle. Just an idea I think would go along with your path you're taking your vehicles. This would also help reduce the weight of the vehicle.
Jason Baker 05/26/2012
actually ford did take a handout. Don't believe me. Just google ford secret bailout and see what comes up
Paul J. 05/24/2012
As I am a Canadian Ford Focus customer, I would like to see more of the Sync App improvements that the US gets !! We are basically shutout of any extra apps that a US customer would get access to .. Traffic, etc.
Access could come through our phones data plans ... so there is no excuses why you cannot include your neighbours! Canada remember us ??
Larry Crick 05/22/2012
How about a few interior color options. Black is ok for some, but GM is really offered some outstanding interior packages. Take note of it. The interior is where I spend most of my time while driving, so please do something about the boring color schemes. !!!
Diane P. Garcia 05/21/2012
I love me some ford focus and that covertible mustang, theres no other like it
Dennis T 05/21/2012
Electric Vehicles, EVs, are good but, range is a big problem: I like the Focus EV. I did a Bing search on 'electric motors' and Siemens came up. I was educated about the difference between 'Parallel Hybrid' and 'Serial Hybrid'. 'Parallel' uses the combustion engine exclusively to turn a transmission for power to the wheels: it only uses the electric drive motors to get the vehicle moving or sustain a low MPH. 'Serial Hybrid' uses electric motors "exclusively" to drive the vehicle and the combustion engine is used to drive a generator to power the electric motors and re-charge batteries. Diesel-Electric trains do this very well. The "combustion engine" could be a small power plant that uses fuel cell tech, or Natural Gas, or gasoline then engine size does not have to large. The electric motor has a lot of torque so it can handle any load or any application. Siemens has been around and produced electric motors since the late 1800s. Ford and Siemens could combine: Ford engines and vehicles with Siemens electric motors, controllers and other electronics to produce a planet loving vehicle product.
Draco James Nantha 05/21/2012
☻/ This is Bob, copy & paste him.
/▌ on every comment you see.
/ \ so he can take over Facebook.
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Rhonda L 05/21/2012
Don't do anything else to the FLEX, except make it the BEST looking vehicle on the road - as in, CHANGE THE BODY STYLE!!! Looooooove the FLEX!
Hey peeps, don't drive one or you will BUY one, hehehe
AngelaandMark King 05/20/2012
First on race day,Again!AUSSIE V8 SUPER cars,some of the Best in the World,
Sammy Lundell 05/20/2012
Yeas Patricia and nobody talks about it(Why?)
William S 05/20/2012
What about a hybrid Fiesta come on now guys it's small enough to get real good mileage like in the middle 50s.
Patricia Johnson 05/20/2012
And FORD was THE only auto industry that fixed itself & didn't need a bail out--hmmmm--spose mutt robme had a finger in that pie also???NOT!!!!!!!!!!!!!!!!!!
Rodney W. Pelfrey 05/20/2012
I need Help! Every time I say to someone that drives a TOYota/ honda/kia/hynda...etc that they should drive an American car they say that their car/truck is more American made than FORD (the fusion for example built in mexico) how do I defend FORD over that? Here is an innovation. BRING THE JOBS BACK TO AMERICA where Ford got its start. It was Americans that got ford to where they are now. Now it is Time for FORD to help America to get back to where it was. The best country in the world! I know my words will fall on def ears it is all about the $$ not the people. P.S. if TOYota can build it in the U.S.A. why cant FORD/Chevy??
Craig Simpson 05/20/2012
Bring the Crown Victoria and the diesel Excursion back
justin 05/20/2012
diesel car .. and diesel f150
Nicholas Stopher 05/20/2012
Keep it up on social media. GM hasn't got a clue.
Ron Gray 05/20/2012
How about front wheel drive?!?!
William Boyle 05/20/2012
how about building a eight passenger SUV with a decent diesel engine? its not like you cant provide 20+ mpg in a american family car, you just wont
William Rocker 05/20/2012
I love the stop-start technology.
Larry Wilkes 05/20/2012
you know a real car not a shitbox
Christoper Burwell 05/20/2012
I think the crown Vic was an awsome vehicle.for ford to discontinue it was a mistake
Larry Jackson 05/20/2012
Here is an idea. Introduce a new V8, rear-drive sedan to the market. You know a real replacement for the Crown Victoria.