A New Era in Ford Diesel Technology for Pickups Starts Now

By Ford Social Member

Developing an all-new engine is a big deal. Variants that extend an engine family are one thing. Making updates for better efficiencies or new applications is another thing. But starting from the block up to design and build an entirely new engine, well, that's big. It's creating something that may last 20 or 30 years into the future. That's exactly the challenge that the team under Derrick Kuzak, group vice president of Global Product Development, faced when they started work on the 6.7-liter Power Stroke® V-8 turbocharged diesel engine.

Debuting in the next-generation, 2011 F-Series Super Duty® truck, the new diesel engine will deliver significant improvements in torque, horsepower and fuel economy while adding more fueling flexibility and meeting stringent new emissions requirements.

"This all-new diesel engine has been so extensively tested both in the lab and in the real world that we're confident we're giving our customers the most reliable and productive powertrain available today," said Derrick Kuzak, group vice president of Global Product Development. "Our Super Duty customers demand reliability and durability in their trucks so they can deliver the best results for their business and their customers. That's exactly what this engine delivers."

The diesel engine team made improvements and changes throughout the engine architecture to deliver on aggressive horsepower, torque, emissions and fuel economy targets. The 6.7-liter Power Stroke uses an "inboard exhaust" architecture, an automotive-industry first for a modern production diesel engine. It combines the best of proven technology with new, patented approaches backed by an extensive laboratory and real-world testing regimen to assure customer satisfaction.

Benefits of the new 6.7-liter Power Stroke V-8 turbocharged diesel engine include:
  • First use of a compacted graphite iron (CGI) engine block in a Super Duty-class vehicle in North America; stronger than regular gray cast iron, Ford has successfully used CGI in engine blocks in products around the world. The block structure was optimized for reduced weight and maximum strength to meet the demands of higher torque and horsepower

  • Unique inboard exhaust and outboard intake architecture, an automotive-industry first for a modern production diesel engine, reduces overall exhaust system volume, which leads to better throttle response for the customer; additionally, reduced exhaust system surface area minimizes heat transfer to the engine compartment and improves NVH (noise, vibration, harshness)

  • The new engine architecture enables easier service work for all major engine components, potentially reducing down time. On turbocharger service, for example, the body/cab no longer has to be removed from the frame to access the turbo; also, the high-pressure fuel pump, EGR (exhaust gas recirculation) components and thermostats are directly accessible from the front of the vehicle

  • Honeywell's single-sequential turbocharger features an industry-first double-sided compressor wheel mounted on a single shaft. The unit is uniquely center-mounted on a pedestal low in the back of the valley for improved NVH. This turbocharger design allows the single unit to deliver the benefits of a twin-turbocharger system in a smaller, more efficient package, combining the benefits of a small turbocharger (faster response) and a large turbocharger (ability to compress and force more air into the engine for more power) in one unit

  • The high-pressure Bosch fuel system injects fuel at up to 30,000 psi. The system delivers up to five injection events per cylinder per cycle using eight-hole piezo injectors to spray fuel into the piston bowl. The direct-injection system is calibrated and phased for optimum power, fuel efficiency and NVH

  • Aluminum cylinder heads for reduced weight; the mid-deck construction with dual water jackets provides increased strength and optimal cooling; also, six head bolts, instead of four as found on other engines, help improve sealing and maintain cylinder integrity even with the higher firing pressures; overall the engine is about 160 pounds lighter

  • Compatibility with up to B20 fuel, allowing greener fueling options of up to 20 percent biodiesel and 80 percent petroleum diesel

"The bar was raised for this new diesel and the Power Stroke team did a fantastic job meeting performance and durability targets," said Adam Gryglak, lead engineering manager for the 6.7-liter Power Stroke engine. "We integrated Ford's best global practices in engine design, development and testing as we pulled together our co-located team, which included engineering, design, manufacturing and purchasing. This helped us get the job done efficiently and quickly while increasing our focus on the product's capability, performance, quality and reliability."

To build team spirit, Gryglak wanted something unique to inspire the organization. The new diesel was code-named "Scorpion," so a mechanical scorpion designed from engine components graced all internal reports. The name also is a nod to one of Gryglak's favorite rock bands.

The result of the team's work is the new Power Stroke V-8 turbocharged diesel engine, which will deliver significantly improved torque, horsepower and fuel economy while meeting more stringent federal emissions standards that begin in 2010.

To view an informative fact sheet on the all-new 6.7-liter Power Stroke engine, please click here.
Dan S 08/31/2010
I gave up and built one myself. It gets 40 mpg when driven hard, and 37-38 when I am really in a hurry.
ray 05/05/2010
they should have a 25% import tax on everything. maybe then more things would be made in the US
ray 05/05/2010
i think the best invention for a vehical was the automatic trans. get with the times. like they said a VERRY SMALL% want stick. a dealer doesnt want to have a truck sit on there lot and hope that 2% person might come in. too big of a investment.
Cheryl 05/04/2010
What type of diesel, size, towing strength etc? This is just what we Explorer lovers are looking for. I am a devoted Ford lover with a father of 30+yrs at Ford. Congrats to your students and Ford.
Tim S 04/29/2010
One reason we have less truck choices in this country is the 1964 "chicken Tax". Then president Johnson (to please the UAW) imposed a 25% import tax on trucks. This is what is delaying Mahindra's entry with their light duty diesel trucks. Toyota, Honda, and Nissan all manufacture trucks in the USA, partly to avoid this tax. It would take Mahindra years to reach this stage. Meanwhile, we are keeping them out. Volkswagon also makes a light duty diesel pickup. They have said that they will not sell it here due to the tax. I urge everyone to contact their senators and representatives to ask for the repeal of this law. Once Mahindra (and maybe volkswagon) are here it will force Ford and the other manufacturers to compete. Competition is the only thing that will force this issue.
For the record: I would love a Ford Ranger with a diesel and a 48 inch wide bed for plywood, and I would trade in my Ridgeline for it as soon as it is available.
dwayne 04/18/2010
i see you artfully dodged the question about a diesel in a half ton. not all of us want or need a 3/4 ton or larger diesel pickup vehicle for daily use. i dont tow my camper often enough to warrent the cost of a new large diesel pickup, let alone a used one. a half ton would better suit my needs in all actuallity. rate it to tow 12000 lbs, seat 5 and make it auto/4wd and i will be among the first to buy one.
norm h 02/15/2010
Get a diesel into a ranger and get it into the u.s. NOW. Who cares about large fuel guzzling trucks. The world is changing. Get with the program.
Gary B 02/14/2010
Hear Hear!!! Ford needs to take a "leap of faith" and bring over the clean diesels they have and force them onto dealers now! When people actually take them out for a test drive they will be convinced! Hell, VW even puts their TDI in their Eos and Beetle convertibles? What's the problem? Stop living in the past and listen to the silent majority! CLEAN DIESEL NOW!!!
Norman 02/07/2010
All of you folks preaching for 6 cylinders diesel in lights trucks are just not into it... Don't forget a Dodge with the Cummins is out of specs when you add a snow plow to it. 6 cylinders in medium and heavy truck are used because of the weight distribution and keep in mind that the Big Diesel in Heavy Equipementboats and Mill by Cat or Cummins are V8, V10, V12, V16 etc engine. a small V diesel engine is the way to go in Pick Ups and maybe a V6 in a Ranger would definitely be a welcome combination. For all of you that are preaching for the Hybrids, wait until you get one of those an appraisal when it gets a couple of year in service. Just have a look at the used car wholesale value of those vehicle.! !
And as for the Ford guys, bring the diesel Fiesta, Focus, Cmax, and Mondeo and Ranger from the other side of the pound.. they are cleaner than all your gas jobs...

Take my word for it... from a Peterbilt specs specialist...
Colin P 01/30/2010
When will we a Diesel in the Ranger in Canada. You can get it ih UK,Europe and South America.
Why not here???? I have written Ford several times but all I get is excuses and no answers! Also in cars too! I was forced to buy a jetta TDI! Why not a Ford Fusion TDI and Ranger 4 door cab 4wd TDI. I would buyone of each tomorrow. I actually hope Ford execs actually read this from time to time. Why are over 60% of VW Jetta's now sold in Canada diesel powered? Ford execs-there is a reason for that!!! Wouldn't it be nice to drive a Fusion TDI that can get a over a 1000 km to the tank-just like my Jetta TDI. I am a Ford person at heart but because I live in Canada I have been forced to buy VW to have a fuel efficient diesel powered vehicle. If I lived in UK or Europe I would still be driving a Ford because they have diesels in them there. Please Ford -get with it and let us have the diesel option in all your vehicles!!!!!
Rick Murray 01/29/2010
Ford - are you listening? I've read a lot of very valid comments here about business models and user preferences. Pay attention.
Buck 01/21/2010
I have owned many Fords for business & pleasure. They are long lived. Times are changing and we Americans seem to be dumbing down. We must look to those smarter than us. The Germans have better, more efficiant motors and craftamanship. They are more advance in diesel and hydrogen motors. American needs a standard work truck, F-150 that gets better than 35 or 40 mpg on the highway. The f-150 was the record holder for best selling and we lost that edge. Next we MUST get rid of the unions. There is no future with this out dated work method. Next we must lean on the government to ease taxes on employees. The IRS and our Federal Government are out dated and content to let our country fail. Ford is a good product but that is not good enough.
Ronald Yarbrough 01/18/2010
You can not blame companies for moving over seas. Our government kill companies with regulations , taxes, and the list goes on. It is so sad, The only thing in this country getting stronger is our government. Henry Ford didn't have the problems of today...
david foust 12/25/2009
if they are built in mexico they should be priced to refleck the price of the labor being paid in mexico 8.00 per day 12-14 hours perday that is required from the workers down in mexico.oh
don't forget about the children that work in the plants there also for 2.00 dollars aday.
Fred Frank 12/22/2009
Along with many of my friends , I would buy a small diesel pickup. Betteryet a small hybrid diesel PU.
I think tier would be a great market for them.
EH Mish 12/15/2009
I want to understand what exactly happened to cause the unfortunate Navistar breakup. They still make great diesels and were commited to follow thru with the 4.5 liter Powerstroke V6, installed in shared cabovers only and were destined for F150s and Expeditions (and made in USA). I can't believe they would not step up to the plate to propelry cover their share of warrenty costs. Was it because of the Ford-designed engine control software or the pushing of EGR? What really happened?
oscar 12/14/2009
US EPA standards are undoubtedly precluding many of these world vehicles from being sold here w/ the same engines they have in other countries. The EPA is this out of control agency that only cares about putting expensive heavy batteries in vehicles & limiting tailpipe emissions to almost nothing at any cost. We the consumer get to pay the price. Go ahead blame private companies but for my money its the government that is costing us in this field. Sure a bunch of students can get waivers to build a one off super mileage vehicle but think again if a car company could get something like that past astringent emission regulation!
Friendly Fire 42 12/13/2009
I own a Nissan Pajero in the Philippines and it is as big as the Ford Excursion and as heavy. I can get up to almost 30MPG with it consistantly (and that is using the conversion factors from liters to gallons). I wish I could buy a new one and have it shipped to the U.S. but it is not allowed. What I wish even more is that I could buy a Ford that meets the same criteria. I have my F150 and love it. I too, like many other posts, would love to have a light diesel in it!
Terry 12/09/2009
I agree. It's not the fault of Ford. The states do not wantt to lose tax revenue by seeing gas/diesel sales plummet. They regulate based on revenues, not what is right. That is also the case in the UK where they tax the living daylights out of fuel thus raising the cost per gall to above $8. We have a ways to go but TDI is the answer for the next 20 or 30 years.
Axel Schmitt 12/05/2009
While not the new diesel engine thread let me comment on another of Ford's fiascos: the new Ford Transit Connect that they are now importing from Europe. Ford brought it in with a 2.3 liter gas engine that gets 20 mpg or so. It is available in Europe ONLY with a choice of diesels, both of which get better than 40 mpg in town!

It is a fantastic and clever little vehicle both for light commercial use and a a roomy family car but 20 mpg? Give me a break.
Don 12/04/2009
You're absolutely right, Mike. We should have to buy Mahindra to have the most advanced and efficient engine available (turbodiesel hybrid). Ford can and should do this.
PlumberDan 12/02/2009
I meant to say the heated water (steam. is pulled into the intake manifold (not the exhaust). after about twenty thousand miles, I was curious enough to look into the engine, check the valves and such. It was amazing how clean it was. You have to use a quality muffler, or it will rust out faster. and regular tap water will work, but mineral deposits may build up on your valves and exhaust ports of the heads. Good Luck!!!! Zoom Zoom.
Susie 12/02/2009
Yes, Make trucks and cars In America and sale in America those cars and trucks. I will not buy non American made anything I lost my job and am unemployed and this practice is at fought. Sending work out of the country for cheaper labor is not right. Build in The United States for US and if we pay more then its worth it we created and American a job who was first to do this SHAME !!!!!!!
PlumberDan 12/01/2009
I've simply designed a system in my 73 Mach1 Mustang, that uses 50% Distilled Water and 50% regular unleaded gasoline by volume to achieve a mileage rating 20% higher than before I was using petro fuels before. My system vacuums the water (which is heated by stainless tubing drawn around the exhaust manifolds, to over 350 degrees F ), The steamed water, then is pulled into the exhaust manifold, dissociated within the combustion chamber (cylinder), and burned with the fuel. I still get about 30 miles per gallon of fuel and about 30 miles per gallon of water. It just requires two tanks. Oh, yeah...I had to reduce the air intake to about 50% because of the oxygen release as the water dissociated to Hydrogen and Oxygen molecules.
I wonder why it took a plumber to figure this out. I sure love my muscle car....it'll still burn rubber!
Richard Socher 11/26/2009
Where are the small passenger carndiesels, already???
Paul Mc 11/25/2009
Word is out Catapelter is out of Deisel trucks and Motor Home Engines. Many people look to cat as the for runner of power .
Richard B. 11/24/2009
I have written to Ford Motor Company about producing a small diesel truck. I would love to replace my 2000 F150 with a new F150 with a 6 sp manual and a 6 cylinder turbo diesel. I agree with the person above who said the US government gets their slice of the responsibility pie. We ought to write and call our state and federal reps and let them know that slightly increasing emissions standards for diesels is part of the price we will pay to achieve energy independence. We don't have the money to send overseas. We never did. And we, as customers, have the right to ask for what we want because we know what we need.

Oh, and I won't buy any new Ford pick ups until that diesel is under the hood.
Larry Weist 11/19/2009
Ford used to make (2) superb 6-cylinder diesels the 6.6L (401cid) and the 7.8L (474cid) both turbocharged and offered in medium duty trucks, I have an F800 with the 6.6L and it easly moves the (30,000lbs loaded) truck down the highway with very good mileage and has 271,000 miles on it and still runs fine.
I also have a Freightliner FL70 with a 5.9L (359cid) Cummins with 218,000 miles and it handles just as well. Two "right sized engines for the task" the Ford 6.6L I-6 and the Cummins 5.9L I-6.
Aime Casavant 11/18/2009
What is the fuel mileage or anticipated fuel mileage? Without this info, this story is about useless. At least GMC gives us an anticipated fuel mileage on its hybrid pickup.
Fred W 11/18/2009
I've owned many several Ford suv's and cars. I have an older Escape and I've been holding my breath waiting for an Escape with a small 4cyl diesel or the Kuga with a diesel. I cringe when I say it, but I will buy a Subaru with their boxer diesel or the Honda CR-V or Pilot if they offer a diesel. I'm very loyal to Ford and love their vehicles BUT I don't want a hybrid. I work in public safety and there are special ways to handle those vehicle during a rescue from a crash because of their hazards.
Ford - what is your current position on smaller diesels for the US market? NO / YES / MAYBE??
Mitchell 11/16/2009
All these comments, but not one about price. Is there a significant price increase? I am being told it is an additional $4000.
Joe S 11/15/2009
I have an 86 6.9 Liter Diesel. It gets 18-20MPG around town. The new ones don't compete with the old ones. Right now, Ford appears to get the worst mileage of the diesel trucks. Hope the 2011 model fixes that.
Floyd Higins 11/15/2009
I would love to buy a Ford diesel if one was available that fit my needs. Like many people I need to do some light hauling but don't need a 3/4 ton truck. The present Ranger and F150 offerings all seem to have rear axel ratios in the 3.70 to 4.10 range and while that may be fine for increase performance and towing it kills the mpg. Offer a rear ratio in the 3.30 range with a manual transmission and a diesel engine and I'll buy it today. Such a configuration in the Ranger should push 40 mpg highway and dominate the small truck market.

You already have a large part of heavy duty truck market and the F150 sells very well is that why Ford sees no need to expand their market share with light duty diesels???
Pete Tipka 11/07/2009
I bought a F-150 back in 1992 with a 300 - 6 cyl. and a 5 speed manual that just rolled over 260,000 miles. It's been a terrific vehicle. I would buy another if I could get it with the manual transmission. But, unfortunately that's not possible anymore in a F-150. I agree with most of the reply comment posted by Jeff on 9/15/09. Dealerships do not always have consumer interests first and foremost. They look for simplistic approach to inventory on their lots. Their stocking a dealer or Ford directed preference verses a consumers choice. Maybe someday Ford's marketing and software wiz-kids will develop and online ordering system that provides real choice regarding engine, transmission, paint color, ect... It would foster a "Just-in-Time" inventory concept based on actual demand verses forecasted consumer preferences. The military auto choice program could serve as a basic example to be expanded upon. But, I'm doubtful that any of the auto companies have any real desire to change their current business models. Consequently, I'm probably going to buy a new Toyota Tocoma were standard transmission and 6 cylinders are still a consumer option.
charlie 10/27/2009
hey, if it is clean I will give you 8,000 for it, it will go for 10 or 11 on the market. easy, C'mon trade in. you should be repulsed at the dealer and salesman that made you that offer.
charlie 10/27/2009
YEA, if you build em in Mexico. sell em to mexicans.
Trevor 10/21/2009
I have a 6.0L and the manual states that B-5, 5% Bio, is the highest concentration allowed. This is why a B-20 rating for the new motor is an improvement.
Clayton 10/19/2009
In my personal opinion Ford should offer diesels in nearly all of their vehicles, if not in the cars then at least in all of their trucks and SUVs. It would make me look into buying a Ford more closely, but I can honestly say that as long as there are cars that have approximately the same features and dimensions but offer better fuel economy; then I have to take the other with better fuel economy as much as I would love to drive a Ford! Seriously start something new and introduce the US into the age of clean diesel engines that offer better fuel economy than regular gasoline engines!!! I would really like to see Ford SUVs with the diesel option in the very near future!!!!!!!!!!

And who wouldn't love a Mustang with a diesel????? Just sayin' you are always saying how much power your diesel has so put it into your muscle car!!!!
Clayton 10/19/2009
Ford while most likely do what it seems to always unfortunately has done, when Toyota comes out with light truck diesels it will follow suit. When the mid-size sedan diesel becomes big, they will follow.

They did this with the Fusion, the Camry was taking over they decided to come out with a competitor because people had gotten over the large SUV crazy that was sweeping our nation and they were starting to lose some profit and customers. I have always like Ford vehicles they just seem to always be one step behind, on everything BUT DIESEL!!!!!!!!!!!!!!!!!!!!!!!!!! You are good at what you do with diesel take it and RUN WITH IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Brian 10/18/2009
I bet there are a lot of people on the "explorerforum" website that would love to know more about the students work. I myself would love a diesel explorer that could get even 35-40mpg. could you imagine what that could do for the suv market? Which would you choose, a toyota corolla or a ford explorer with the same mileage?
dave slonaker 10/16/2009
why bother? get wiith the real program and bring back EV1 tech in a pickup. forget fossil, sell that stock back to the arabs.
Jon Brockman 10/14/2009
I have been a Ford truck fan for most of my life. I have to applaud Ford for keeping itself out of the mess of Dodge or GM. I think Ford is trying to go in the proper direction, but the need for light duty diesels is real. My current truck is a 1996 F-150 with 300 inline six and 5 speed. I will not be replacing my truck until a comparable one is produced. I don' have a need for a large v-8 or diesel. I also will never buy a truck with an automatic transmission. I would love to see an inline 6 diesel about the size of the 300. That would be an excellent choice.
Jeff W 10/13/2009
Ford just needs to do away with the navistar engine all together or go back to the 7.3 Liter. If you can't burn 100% Biodiesel in this new 6.7 Liter Powerstroke I would never buy it.
John A 10/10/2009
I have a ten year old GMC Sierra (work style - but used light duty) with 120,000 miles. It gets 17-18 mpg. I am looking around for a simple,1.2 - 3/4 ton truck with better fuel efficiency. THERE IS NOTHING at a reasonable price to replace this with. I had hoped that Ford would have a diesel that would persuade me to consider a Ford truck. But, I am disappointed.

It is really poor that Ford doesn't offer a line of smaller diesels. I noticed recently that VW is discounting all their vehicles, except for the diesel.

I suppose I'll keep motoring along with no vehicle payment. Kind of hard to justify a newer vehicle. The economics doesn't support it.
Alan 10/09/2009
Caterpillar announced officially that they will no longer be in the highway engine manfacturing business, but will continue their off-highway business. Sorry!!!!!!!!!!!!!!!
Nigel 10/07/2009
It's about time Ford did something with their Diesel F series, I have bought 11 trucks over the past 6 years and was about to go to Dodge because the 6.4 twin turbo sucks big time, it only delivers 10 miles to the gallon and breaks down all of the time.
When will it be available for test drives?
Eric 10/04/2009
Agree completely-see my comments below. Hybrids and plug in electric will never work-the batteries are too expensive and have to be replaced. Hydrogen does not contain enough energy. Natural gas or propane are too explosive, too hard to carry, contribute to CO2 and global warming and will eventually run out too. . Diesel made by algae is feasible, safe, CO2 neutral, is inexhaustible, would employ tens to hundreds of thousands of Americans, and with some development, be economically viable. Oh, and we would have all of the resources to be completely energy independent of drilling in wildlife areas or Russians, Venezuelans, the Middle East and all the other lovely places that take our money and try to fund people who would like to kill us.
Eric 10/04/2009
Agree with Steve. Daimler also sold a 3.0L CR V-6 turbo diesel in the Grand Cherokee for all of two years then bailed on it when it bailed on Chrysler. The thing is 215 hp and 376 ft/lbs of torque. It got 18 city/23 hwy mpg- and that is American gallons, not imperial. If you could get that out of a pig Grand Cherokee, what could you do with a Ranger? Even an F150? With diesel now at or below the price of low octane regular, the savings over 150,000 miles would be about $3700. And with 370+ of torque, you could plow fields with it. Since Dodge is too poor and/or too stupid to put this engine in a Dakota, I would buy a Ranger or F150 in a heart beat if Ford would show some sense. Prediction: 20 years from now, we will all be driving diesels powered by bio-algae produced diesel fuel and ethanol/hybrids will have gone the way of the Stanley Steamer. Who can afford $30,000 in lithium batteries or wants to drive around (slowly) sitting on top of gallons and gallons of sulfuric acid then pay thousands every 50,000miles to replace the batteries when you could be driving a safe vehicle with a ZERO carbon foot print. and Zero sulfur emissions. You will probably be able to make you own fuel if you want to. Other prediction- Toyota will have their Tacoma and Tundra out with small, high torque, high mileage diesels by 2011. Ford, time is running out. The recreational market for big bertha trucks is going to crash when no one can afford the boats and trailers that require those 6.7 liter engines to pull them-and there are only so many ranchers and farmers out there. And then you too will have gone the way of Saturn, Pontiac, AMC, Hummer, an probably all of Chrysler.
Jeremy 10/02/2009
When are we going to get the Turbo Diesel Ford Ranger. We have been getting the shaft here in the US while other countries get the good cars like the Turbo diesel ranger. Ford Mondeo, Ford Falcon in the AU. Were getting the shaft here. We need to get out of bed with the oil companies and start offering the real products here.
Chris 10/02/2009
I just returned from the UK where I rented a Ford Mondeo diesel. What a great car, and what a shame I can't buy it here. Forty mpg with a great feel-similar to my former BMW stick shift. What will it take to get this car here in the US???
Chris 10/01/2009

I believe Ford listens. The problem is in the questions asked. ie:"Do you prefer automatic transmission or nothing?" As others have stated, if it is not in stock, it isn't really available. The dealers stock what they can make more money on and sell easier. It is easier to get a customer to take an auto transmission because they would end up paying more and waiting several weeks for the manual. If they have anything with a manual transmission in stock, it is bare bones. Even in a work truck, most of us want some sort of sound system; and 2x60mph AC makes power windows appreciable to more than just suburbanites.

I am an avid hunter/fisherman; and frequently haul lumber, etc. Most of my friends are of a similar mold. My first new vehicle was a '92 F150 XL 4x4. I wanted a manual transmission, but other than a white 2WD, I found nothing but autos in a 60 mile radius. So, I bought an auto. My next pickup was (still is) a '98 F250 XLT 4x4. I wanted an F150 with manual V-8, but it was not to be found.

I've been in industrial sales/distribution for 20 years now. I do understand the costs involved with offering too many options; and why packages are cheaper to produce. The fact is Ford's offerings have the same issues as every other manufacturer. You are catering to your dealers, not your end users. In response to the market share figures your provided, I will tell you what I told the managers at my company-"Overall, [You] are failing to serve less than your competition. Sooner or later, that will change."

By the way, I will be looking in the spring.
tdog 10/01/2009
Ranger, extended cab, 4x4, six cylinder, dual-fuel (diesel / natural gas), 4 foot wide bed for ply-wood. This would be today's '64 1/2 mustang.
steve 10/01/2009
more MPG!!! on diesels!!!! i'm sick of people blaming goven. , its fords fault for being a bunch of morons. they just dont get it. more power more power thats all ford seems to thing about. not everyone wants a diesel truck so they can tow a house down the road!! i want mpg! yes i want to haul a load but i dont need a 6.7 to do it. just look at sprinter, 1 ton and only a 3 liter , i guess i'll have to buy their cab/chassis and put a truck bed on it even though i'd rather have a truck with extra or crew cab. but no ford only things about big engines and more power. and how much better mileage could the 6.7 get if they concentrated on that instead of power? if dodge had any sense they would work out a deal with mercedes for that 3 lit engine and put it in the dodge ram or at least the dakota
matt 09/30/2009
I agree with Ed, a six cylinder and a six speed is the best combination. If Ford put a Catapillar six cylinder in their pick up trucks they couldn`t build them fast enough. Cat Diesel Power...look out Dodge/Cummins!
Robert Good 09/29/2009
may be time to switch to Dodge to get the cummins. Since ford has had so many problems with the 6.0 why did they switch from the 7.3? maybe we could get a Cummins in a ford and call it fordge.
I still would like to see Diesels across the ford line up cars & trucks. I dont get why the dont do it and beat everyone out.
chris h 09/27/2009
it is not fords fault we do not have these vehicles here. it is the idiots running this country that impose rediculous emission standards that make it impossible for them to sell here. to make matters worse, because of these standards, we drive f350's that get 12mpg when they could easily get over 30mpg and twice the power. the idea of making an engine get worse fuel mileage to reduce emissions that only america has to adhere too is a brilliant idea. also, thank gm for putting a bad taste in the mouth of americans as diesels are concerned.
Gordon Stikeleather 09/27/2009
I agree. To me, it's all about how much you can get out of a vehicle. I want to drive my truck for as long as possible. Hybrids just don't allow for that.
breezer 09/27/2009
I'm waiting for a Ranger with a diesel that gets 40+ mpg
Kevin 09/25/2009
Diesel cars are just for the rest of the world. why would we have a car or light truck that outperformed a hybrid? the US is the only place that has the stupid love affair with hybrids. Batteries and electric motors do not last. How many 500,000 mile hybrids are out there? Ford, Get real and bring over the Euro Diesel motors that you already have, and start to compete with audi, vw,and bmw!
Chad Neal 09/25/2009
I plan to buy the first 7+ passenger diesel 4x4 suv I can get. I hope its a ford, but at this point it will be the first one I can order.
Randy 09/25/2009
Kevin, you had to have known about the mileage. 6.8 liters and a truck that weighs 8000 lbs. come on man! As far as the used market, Ford or anyone else has no control over that! You can thank the banks and the government for f'n that all up! Obviously you weren't too concerned with economy when purchased, there was a reason there was no rating on the sticker!
Jason VanMatre 09/25/2009
I am a Ford Tech in Southern Illinois and have been for 13 years, i am a diesel tech, i know first hand how the 6.0 and 6.4 have impacted Fords Diesel market, but they still carry a strong following. I have heard many people complain while i am repairing their truck. then i see them over and over for maintenance and future repairs, a limited few actually move to a different manufacturer, most know that even with problems a Ford Diesel is still the only Diesel. Ford has a great opportunity with this new engine, my fingers are crossed to say the least.
Jerry Huff 09/25/2009
Extensive testing ?? Sounds like a repeat promise from 7.3-6.0 and 6.4 you are running out of chances to do it right the first time, after the 6.0 it's hard to sell someone on the 6.4 and now a 6.7 all new and extensively tested! PLEASE!!!
EuroBoy 09/24/2009
US versions of vehicles will never get the same MPGs as their European counterparts. European vehicles that report MPGs are generally sold in the U.K. (the rest report litres per 100 kilometers). The U.K. uses the Imperial Gallon, which happens to be about 20% more than a U.S. Gallon, so their MPGs are about 20% higher. You can't compare the two. I was fooled by that once, too.
Brett Osborne 09/24/2009
Wow. THERE are some unreal comments posted here. There will not be many, if any, diesels in cars. They are expensive and emissions are strict in US now. Sure there were diesels in the 80s, however a few things have changed. Natural Gas is the way we should be looking!
Kevin Leary 09/23/2009
I can only speak for myself, but the worst vehicle ford every built was a Excursion with the v-10.I have one i purchased new in 2000 and it has 62,000 miles and I was offered 6,000 on a trade at the local VW place, It gets around 14 on the hi-way and 12 in the city.This thing is the gas hog of all gas hogs and to think I gave 42,000 for it brand new and now its worth 6,000.I feel like i was had on this deal.I do wish Ford would come out with some of the vehicles like the escourt wagon mentioned earlier,If they can get 45+ mpg in the early 80's they should get 65 + with todays technology.....Hope I can buy something of better MPG's soon
bryan 09/22/2009
Hey, Ford execs. You want to get me to convert from Chevy to Ford? Give me a F-150 Diesel with great mileage and offer to match my GM card earnings!
Scott 09/21/2009
What I can't understand is why the milage on the diesel's is not better than it is. The engineering students at our state University retrofitted an explorer with diesel engine and got an insane 60 mpg. They won the mpg contest they were entered in. If some students can get those results, why can't the Ford engineers? I am a loyal owner, with a 2003 Escape (Love it) 2007 Explorer (like it, but really bad mpg) and a 1997 F150.
Frank 09/21/2009
When are you coming out with the F-150 with a diesel engine in it. There was talk of it coming out in 2010 but it not yet available. With that if and when it comes will it by bio-diesel ready?
Howard Jones 09/20/2009
For Doug Scott:
First of all, kudos to you, your company, and its management team (W. C. Ford, Jr., Alan Mulally, etc.), for having the foresight to do what was needed to keep out of bankruptcy.
Next, a couple of ideas for future offerings:
1) Have you all considered a cylinder deactivation system for V-8 engines?
2) On the subject of diesels, offerings in the entire product lines (especially F-150, Expedition, etc.) would really help meet impending fuel economy standards.
Thank you, and keep doing what you know how to do best.

Howard Jones
Aiken, SC
iowa.boy 09/20/2009
I would like to see a ford ranger 4-wheel drive heavy duty but lighter truck with a ~4.5 L diesel in-line six. I would hope for good mileage and good torque.
eeeehaw 09/17/2009
(1) Ford needs to deliver diesel passenger vehicles into the USA, including F-150, luxury and compact cars.
(2) A smaller, more fuel efficient engine is needed to compete against Mercedes, Audi, BMW, and the coming Suburu, Honda, Toyota, and Chrysler/Fiat models.
(3) A diesel/electric hybrid SUV and compact car is needed.
(4) Biodiesel compatibility (for higher blends) needs to keep going up (2007-9 models are not compatible according to dealers, even with B5); I applaud Ford's certification for B20 with their new Super Duty diesel...but certification with ASTM D6751 quality B100 (B99) needs to be the target.

All above apply to USA (as Ford has some of this for Europe already).
Adam Alvarez 09/16/2009
hey great job ford, this is why you're my favorite auto maker. i do think you could do some things though that would REALLY get some truck buyers switching over to ford. first off, and probably the biggest thing, put a diesel in the f-150. that would be one of the greatest things that has ever happened to it. second is try to make an f-150 hybrid, without sacrificing the robustness or towing capacity of it. i'm sure you could do it. as with the super duty, love it. hope the "scorpion" works out as you say it will. right now i have a 1989 f-250 custom 5.0L, and i love it. that's a pure work truck, and i can still have a little fun with it from time to time. we have just bought an '07 f-150 5.4L and an '08 f-150 4.6L, both also great trucks. it does seem like that 5.4L engine has been around for a while now, so i think you could try making a new engine to replace it. not to say it aint a bad motor, it can haul anything i have ever needed it to.
Michael Mullen 09/16/2009
I agree fully with Dennis. Why no small diesel pickup (Ranger) in the U.S. when it is sold in Europe? Is Ford afraid it will cut into large diesel truck sales? So what if it does? There are enough small businesses, small farmers etc and those of us who want the load/towing capacity of a small diesel coupled with its fuel efficiency. I'm so desperate that I might have to buy a Mahindra diesel if they ever get here and are not a pile of crap. I've owned two gasoline Rangers and was very pleased. Can't complain about a Ford bailout - at least not yet but it they continue to act like GM on fuel efficiency for small trucks perhaps we will. If I wanted a car the Fusion Hybrid would be a probable choise but I want a durable, fuel-efficient, small diesel TRUCK!
Jeff 09/15/2009
Manual transmissions and manual hubs represent low sales percentages because they are impossible to find. Dealers intentionally order trucks without these options because auto trans and hubs represent higher profit. Moreover, to receive the big cash incentives offered by factories, buyers must accept delivery from dealer stock. Often, to get the manual they are searching for, buyers must either ask the dealer to search for a truck or special order one. Either way they can kiss the discounts goodbye. Further, in recent memory, you haven't offered the manual trans with the biggest engine option in the 1/2 ton. Given a choice, most buyers choose the big engine in a truck and just accept that they can't get a manual. One last thing that Ty forgot to mention is that purchasers of real work trucks would like to see more axle ratio options. I am sick and tired of sales reps telling me that FoMoCo only offer one axle ratio for diesel or big gas engine (1/2 ton) options because it is the "perfect ratio". There is no perfect ratio for everyone. My 6.0L F-250 does very well with the 3.73 but I'm here to say it would be much better with the 4.10 or 4.30 available in with the V-10 or dually. I respect the fact that you've spent so much effort compiling data to base your vehicles off of but you are either looking at the wrong data or looking at the right data the wrong way.
adamj 09/14/2009
I am also a Ford fanatic. I drive a 2002 7.3 powerstroke with 225,000 miles on it and it still runs like it was new. I love the powerstroke engines and am enthused about the new 6.7 coming out. I hope the mpg will return to the 18-20 mark (or better) like I can get with my 7.3. My brother and father also drive powerstrokes (99 & 2006 models). I certainly think the latter 7.3's are some of the best diesels out there, but am impressed with what ive heard about the 6.4. So on that I commend you FMC. I also agree that a light duty diesel option for the 1/2 ton trucks would be a major hit though. Ford you have a customer for life with me so keep up the new innovations and improvements.
ken 09/14/2009
You did in the mid 80's with the Tempo and Escort and let me tell you guys something..bring those engines back! I owned an Escort wagon that got 50 mpg and my neighbor had a Tempo that got in the high 40's as well. He loved the car. Unfortunately, he didn't do the required maintance on the head and at 400,000 miles it gave up the ghost. Ford has been a leader in desiel markets they just made them too good. It was in 07 that he retired his 84 Tempo so for 23 years he drove it...how is an auto manufacturer going to make money that way, if they make them last forever?
GENE CHRISTY 09/11/2009
Ref. your #4 from Sept 9
The extended range tank (36 gal) on the F150 (2010) is standard equip on the 4X4 but is not available as a option on a 2wd.I had planned to replace my 2005 F150 SC 2WD e/w 5.4 ,3.73LS, 35 gal tank with a 2010 F150 Lariat SC 2WD e/w max tow pack. rear tv ,36 gal tank. I found out at My local dealer that the 36 gal was no longer available. Fuel mileage when towing is about 10 MPG. The 36 gal tank should be part of the max tow pack. So my choices seem to be the following:. spend $3100 for 4X4 that I don't need,or spend around $1300 having my dealer replace the 26 gal tank with the 36 gal tank. The 36 gal tank was a $95.00 option on a 2009. I think keep my 2005 until the 36 gal.tank is available.
DAHX 09/11/2009
Sam Roberts 09/11/2009
Barry, et al,
Unless there is some overriding reason you think you need a diesel engine, you ought to think about the Ford Fusion Hybrid. It has tons of space for any normal person's needs. A charitable outfit recently ran one for about 1100 miles on a tank of gas! That in itself is almost unbelievable, but not really... The Fusion Hybrid is capable of going up to 47 mph before the gas engine is kicked in, thus the tremendous potential for extremely high numbers in the mpg category. Drive One... you'll be glad you did.
FordOwner1 09/10/2009
Dear Ford,

I understand how hard it must be to make a vehicle that pleases everyone. Its impossible. But the only diesels American auto makers have ever embraced are the fuel swilling and very expensive heavy duty diesels. I keep hearing the griping over and over about emission requirements for automobile diesels but VW and Mercedes figured it out, so can Ford! Its time to put clean diesels in your trucks AND cars. The only VW's with any resale value have diesels, they always have. Just think of the resale value of a full line of cars and trucks with diesel options. People will gladly pay the markup for the engines if its not excessive. If you can get over 6,000 dollars per optional Power Stroke on your Super Dutys, imagine the profits when over 50 percent of new car buyers check the box for a diesel on all of your cars and trucks! Imagine the Transit Connect using a powerful, compact, fuel efficent diesel with a six speed auto instead of a four speed Focus drivetrain. If diesel fuel goes up in price, which it will, simply use B20 to offset the cost of pure petro diesel. The fuel is ready, so is the technology so lets get on board! And for goodness sakes, lets get the CNG option on the board as well. Its not rocket science, its compressed natural gas. If high school auto shops can convert almost any car, so can you! Every time a new subdivision goes up in America they have no trouble installing new power grids, gas lines, sewers, ect so installing CNG pumps at gas stations and rest areas is no more than a 3 to 5 day job. Its a gas pump not a nuclear reactor. No infastructure? I dont think so!
dave Chamberlin 09/10/2009
OK. When do we get to order a new body design F450 Harley Davidson with Scorpion diesel????
Jim Bersani 09/10/2009
Since the original Bronco is still very popular, and compact, why don't Ford come out with a new Bronco with similar style as the original, with a V-6, and as options a 4.6L V-8, and a diesel engine. Make it simple, affordable and off road ready. Instead of putting too many comfort creature features in it, put the additional money into the chassis, brakes and drivetrain. I still see alot of Jeep Wranglers and such, so now is the time to take the market away from Jeeps. I've seen how shoddy these Jeeps are made, and from what I know, they have finally gotten rid of the 3.0 straight six several years ago, which was a terrible engine, but Jeep (Chrysler) kept putting them in the Jeep until I guess they began losing money with the 36,000, 3 year warranty, and they could never give a warranty like they do now, or they would go out of business! Oh yeah, they did go out of business, or should I say taken over by the government.
It amazes me how many of the original Bronco's are still sought after.
A car like this would bring alot of the young buyers into the fold, and since most people love their first car, and stay loyal to the brand, a small no frills Bronco would keep loyal followers well into the future.
Back in the 80's, I was thrilled when FoMoCo out profitted GM and outsold Chey for several years.
In the 50's, Ford would have banners hanging in their assembly plants which said "Beat Chevy". We did in the 80's and early 90's, but we got lost somewhere in between then and now. Now is the time to actually not only be #1 in profits but also in sales. Hang new banners in the asembly plants that not only say "Beat Chevy" , but more important have the banner say "Beat the Japanese and GM". Our time has come, and I am and always was a true Ford lover.
To Billy Ford, your grandfather and uncle Henry II had charisma, I know its in the blood, but you must find your own, I know you could if you read your families history. They both never went with the flow, they were rebels and took on the government and any other organizations that didn't see it the Ford way. By not sucking up to the government like the other Big 2, Ford is once again proving themselves as the peoples company. I don't know if it was your idea or Mullaly's, but the company is finally returning back to its roots, and Henry I would be proud of the way you guys are taking care of his Company.
roger lewis 09/09/2009
when you talk about inovation ford is good and your product quality is very respectable. but take a tip from some of the folks writing in . im a ford auto tech and one would be suprized what ideas some people have. a ranger diesel or maybe a f 100 diesel or diesel electric. test mules would be relitivly enexpencive to put together. some people still remember the diesel compact pickups of the late 70s ,and 80s . my dealer owener is sighning up for a mahindra dealership for this reson because thay offer diesel pickups with tow cap, at about 7500 lbs 25,30 mpg check it out! they will be excilant for light farm work and trips to town while the power stroke stays on the trailer hauling cattle. how about a f100 or a f150 that has a bed that can be accesed over the bed side with out a step like my grand dads 1951 f1 half ton v8 . have the styleing dept, sketch out a few just for fun. the sides could fold down just like the endgate if you didnt want lower sides.
Doug Scott 09/09/2009
Dear Ty,

Nobody listens better to truck customers, all types of truck customers - work truck customers, recreational truckers, fleet/commercial truckers, image truckers, and yes suburbanites than Ford! That is the only way, Ford F-Series could be the Best Selling Truck in America for 32 years running. With regards to your specific requests, here you go:

1) Manual transmissions - nobody is offering as there is just no demand. We last offered a manual transmission on F-150 for the 2008MY and the sales rate was less than 3%. In the 2009 model Super Duty, the manual transmission sales rate is only 2%

2) Diesel engines are 55% of our total Super Duty volume and 65% of the retail volume. We continue to evaluate the ongoing demand for a diesel in F-150 especially given the significant fluctuation in gas/diesel price relationship during the last two years.

3) Manual lockout hubs are still available on the Super Duty and account for ~20% of our volume. Manual locking hubs were last available in F-150 prior to the 2004 model and since that time our owners have expressed an overwhelming preference for electronic shift on the fly.

4) Dual fuel tanks and a real spare are still available in Super Duty and an extended range (36 gallon) tank and real spare are offered in F-150.

5) 8' foot bed - we have it, others (e.g. Nissan Titan) don't.

6) Passenger capacity - our 2009 F-150 SuperCrew was stretched 6" and incorporates the segment's only flat load floor making it the best in passenger accomodation and utility among half ton crew cabs.

7) The F-150 regular/supercabs have been available with vinyl flooring and new for 2010 model, the F-150 SuperCrew XL and STX series come standard with vinyl flooring. It is an option on the XLT.

8) Our Built Ford Tough F-Series trucks are the #1 choice of truckers whose livelihood depends on function, not form. Proof - Ford F-Series is #1 in the half ton commercial market with a 40% market share. In heavy duties, our position is even more dominant with a 60% share.

Thanks for your passion. It's what we love about truckers!

Doug Scott
Truck & Utilities Communications
Ford Motor Company
aaron 09/09/2009
when is ford going to launch a mid size front engine rear wheel drive coupe/sedan ? my 1997 mercury cougar is ready for replacement and I dont like front wheel drive. the mustang is too small.
Bob 09/08/2009
Ford, forget about SuperDuty. I have had 6 Explorers in a row. 6 get it, I love them. But i can't deal with 13 in town and 17 Hwy any more. Lets see one of your forced dfsi motors or a diesel. You already own SuperDuty. Give the Explorer and F150 qwners what we need. We need it now, this fall, not 2010. Fantastic job staying out of BCY. Give us some products so we can help you. Loyal FORD man for 18 years. College grad, masters, COO-I still love my Explorer.
Edward Caballero 09/08/2009
Ford, you are the leading manufacturer of cut-away chassis' for ambulances and emergency vehicles. When are you going to introduce an Alternative Fuel Vehicle (AFV) chassis to replace the E-350 / 450 line. Ambulance manufacturers have to go back to the gasoline engine after you lifted a 22 year ban on gasoline engines for ambulances. YOU can make a big differnce in our environment and as loyal customers we do not want to buy from Chysler-Diamler or Mercedes (Sprinter model) for our new ambulances. Hoping that you will produce something soon.

A 25 year EMS paramedic
Dennis Gudgeon 09/08/2009
Why can you buy a Ranger with a Diesel engine in New Zealand but not in the U.S.

When you get a diesel engine in the Ranger or the F-150, I will come back.
dana patrick 09/07/2009
where will the 6.7 l engine and where will the 4.4l be built.
Mr.A 09/07/2009
For some reason they feel Americans aren't good enough to get what is reserved for Europeans. I work for a German car company and can keep diesels in stock. I don't understand it. American car companies put their own people 2nd.
Jim 09/07/2009
To paraphrase Henry I, having six cylinders is like having a cow with six teets.
The V-8 was the answer for Ford in 1932, and it will prove to be the answer for FoMoCo now.
I would like to see a 8 cylinder in my Super Duty if I were to buy one, if only to have the extra HP and Torque. Keep up the good work Ford.
ty 09/06/2009
No company is listening to us. The F150's they are making now are for suburanites. ( I Want the F150 Crew 4x4 with the inline 6 diesel and 6 sp man TOO!)
Real work trucks have MANUAL TRANSMISSIONS !

Ford are you listening?????????????????????????????????????????????????

Real work trucks have diesel engines!

Real work trucks have manual lock-out front hubs!

Real work trucks have duel fuel tanks and a REAL spare tire!

Real work trucks have 8 ft beds!

Real work trucks can haul 6 MEN to the work site!

Real work trucks can be cleaned with a hose!

Real work trucks are all about function, not form, build us a truck that we can actually use!
Lupe Ortega 09/05/2009
We need a diesel motor that we can have for many miles with no major problmes like the 6.0 L and 6.4 L I have two Fords with the 6.0 L hopfuly the 6.7 L is the anser
ed reed 09/05/2009
the ideal pickup truck is F-150 supercab like the 1997thru2003 series ,with in-line six cylinder turbo-diesel, and a real transmission 6-speed manual---no auto transmission. I will never buy auto transmission in a truck. whatever a v-8 diesel can do, a 6cyl inline diesel can do better, longer, at lower cost to operate.
Ed McWilliams 09/04/2009
I've been waiting 10+ years for a F150 or updated Ranger pickup, SportTrak or SUV in a diesel with 30-40 + MPG. Similar vehicles from other manufacturers have been available in Europe for more than a dozen years. Ford has announced the F150 before and not delivered. It also keeps getting bigger. There is a group of us that remembers when you could unload tools from the side of a half ton 4X4 pickup. I refuse to buy US until you match here in US what you deliver in Europe. You could buy a 30+ MPG Caravan in Europe 15 years ago and never in the US. No wonder we have fuel price crisis. Get responsible and responsive Ford. I bought a load of your stock and hope you are listening!
Bring us a quality small quad cab diesel and it will be in my driveway.
Tom Declercq 09/04/2009
It's still a V8. There's a reason you don't see V8 diesels in class 7 and 8 trucks, all farm equipment and industial equipment have quit V8 diesels. No low speed torque, you have to everthing at 2000+ rpm. Thats the problem with sports car enthuseists designing diesel pickups, it's what saved Dodge pickups years ago and will keep them in the running (probably gaining market share as their trucks continue to improve. To bad, I'm a Ford person but I cannot recommend Ford diesels as work trucks, they just are not practical with a V8 diesel, sorry.
james 09/03/2009
Just like ethanol there are different levels of bio and the 3 most common grades are 2% 20% and 100% bio, but like vehicles that run on E-85, diesels need different technology to burn higher percentages of bio
Brian Langston 09/03/2009
I am with Mike on the diesel over electric idea. Battery hybrids will not hold up in full size vehicles. I think there should be way to use diesel to power a generator to power up electric drive motors. I would love to see something like that on the f-series super duty line. I believe it can be done in a truck if they can do it in a locomotive. I for one would love to see Ford do it first!
Ron Vermillion 09/03/2009
I'll pitch in on the diesels. I don't know why every automovive builder is not running toward diesel, then diesel electric, then who knows. I am considering buying a used Excersion just to get my business vehicle back to diesel. Would buy a Flex Diesel TODAY, if it were available. Will the new diesel not run on biodiesel ? WHat's the 20% bio 80% petroleum statement about?

gregg arsenault 09/02/2009
make this diesels in cleveland ohio not mexico
Barry Borella 09/01/2009
When will we see some diesels in Ford passenger cars? I am in the market for an awd diesel sedan or station wagon, looking for highway mpg approaching 40, but the greater attraction would be extended cruising range...looking for a mimimum of 700 miles on a tankfu.l
Mike 09/01/2009
We need Diesel-Electric vehicles in the near term, and eventually D-E hybrids motor-hub vehichles. I know Ford can do it within 5 years.
A New Era in Ford Diesel Technology for Pickups Starts Now

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