And You Think You Work with Dummies?

By Ford Social Member

Ask Dr. Steve Rouhana about his coworkers and he’ll likely tell you they’re “dummies.” While we've all probably said that ourselves as some point, Steve means it quite literally: crash-test dummies are his job. As the Senior Technical Leader for Safety, Ford Research and Advanced Engineering, he explained that “crash-test dummies and virtual humans work together to help us advance the safety of our vehicles.”

Steve is internationally recognized for pioneering research in the area of human response to impact, particularly with regard to abdominal injuries and air bag noise, and he has written more than 65 technical papers on basic biomechanical research, crash-test dummy development and seat belts. He helped Ford lead the development of pediatric crash dummies and inflatable seat belts; Ford introduced the auto industry's first production inflatable seat belts for rear-seat occupants, first offered on the new Explorer. Additionally, “We participated in the development of this side-impact dummy. It is a highly advanced dummy that uses 200 different sensors, some of them infrared, to take measures of things such as acceleration of the head, the forces at the base of the skull and the base of the neck and compression at each of the ribs. All of the measurements have a mathematical relationship to injury,” Steve said.

Steve recognizes the fears parents have about their children’s safety, as he is a father of three. “I was driving home from a family vacation in 2001. My son, Jonathan, who was five at the time, fell asleep in his booster seat with his head and neck resting against the seat belt.” Steve realized immediately that his team needed to create a dummy test to determine the effect of the belt’s air bag inflation on a sleeping child in that kind of position.

Steve continued, “A typical infant’s head is one-third of the body mass, while the head of an adult is typically one-tenth. A child’s head wants to continue moving forward in a crash, yet their neck muscles are not as developed, making them more vulnerable to injury. Pediatricians tell me to protect the head. During the development of the restraint system for a new vehicle, while trying to protect the head, we must also measure the ways the abdomen may interact with the safety belt. Our job is to balance the motion of the child.”

Steve and his team also developed an abdominal insert for pediatric crash dummies. “We developed a silicone shell the size of a 6-year-old child’s abdomen. Kids have a higher propensity for abdominal injury because their pelvis, the bone that has to grab the belt, is smaller. An abdomen is soft and has vital organs inside. The silicone abdomen, which is also soft, gives us a direct measure of what the likelihood of injury would be if the pelvis slides under the belt. It helps to give us design direction so we can iterate the design to further improve the product.”

With Steve, his team and, yes, their dummies leading the way, Ford will continue its strong commitment to having the highest standards in vehicle safety. “If what I do in the area of passenger safety can convince someone to buy a Ford vehicle, then I’m glad to help in any way I can.”
Mallorie Howey 12/20/2011
Ugh No, I don't work with dummies, I just buy from Dummies. Thank you ford for a bad reputation. My ford freestyle sounds really bad driving around town with the transmission ticking!
Teri Sheffield 12/17/2011
Speaking of Dummies , I seem to be unable to put a badge on my page.When I click on the badge . I get the "unable to find page , re-type address" .Help please?
Marsha Carlisle 12/14/2011
out w/ Farley !!!~
Rob Volence 12/14/2011
Dennis Borowy 12/13/2011
bad junk
Jamie At Ford 12/12/2011
Hi Tim & Rain,

Due to our rigorous safety standards and constant testing, not all issues result in recall or Customer Satisfaction Programs. I recommend keeping your repair receipts in case Ford initiates a recall or Customer Satisfaction Program in the future based on customer feedback or further engineering review of similar complaints. Through full cooperation, we work proactively with the NHTSA to identify areas of concern through review of consumer and dealer feedback. My apologies if this is an issue you’re currently experiencing, but we are passionate about every vehicle we produce and care deeply for your loyalty.

If a post was deleted or is not visible, it could be due to a number of reasons. As stated in our Info tab, we will not arbitrarily delete a post unless it violates our commenting guidelines.

@Paul – If there is a specific concern with your F-150, please don’t hesitate to let me know and I’ll do my best to help.

Ford Customer Service Division
Brad Barefoot 12/12/2011
Read the comment about the 500/AWD and tranny problems. First question is this car being used like a truck. How? Towing. I'd estimate the 500 to have maybe a 2,000 tow capacity. Has a 5,600 lb. 19' boat been tied to it? If so that's bad news for the owner. I teach the towing class in the Coast Guard Auxiliary and people confuse AWD with 4WD and think they are built to climb mountains, not so. AWD helps in moderate snow and rain. A car is that, a car and if you tow like you have a brain in the attic like I do with my Fusion (4 cyc) you won't have a problem. If you do stupid, you'll fry the transmission. Any mechanic or instructor will tell you this. You have to fit the right vehicle to the right job. When you do this all wins. Sometimes you have to replace a long hood short deck styled car for the SUV, Truck, or crossover. I'm sure you're wondering what I tow, a small 5" X 8' trailer. That weights maybe 550 lbs. I haul 500 lbs of horse feed twice a month, and the small riding mower to the John-Deere dealer when needed. I'm at 1,200 lbs maybe. One more word of wisdom from a old horse guy,
don't put the cart before the horse, and don't squat with your spurs
We have had Ford's all my life...except a fun runaround Jeep! (which we bought brand new) And guess which vehicle is rusting beyond belief....and it isn't the Ford baby! We are loyal Ford folk!!!
Rain Chocholka 12/12/2011
I contacted Ford at the number you have listed and they said that Ford will not fix my CVT transmission of my 2005 Ford 500 AWD. I really appreciate you deleting my post about the broken transmission for the second time in 2 years at Christmas time. You don't want others to see the negative aspects of an ongoing problem with these transmissions that Ford refuses to do a recall on.
Rain Chocholka 12/12/2011
I'm so worried that one day my 2005 Ford 500 AWD will break down in the middle of a busy highway and cause a major accident because the CVT transmission keeps breaking every couple of years!! Do they have to wait for a death before they do a recall? It's all over the internet about these transmissions failing constantly and the throttle body also. Ford REFUSES to do recalls because it would take a way millions of dollars of the owner/company's millions of dollars. They feel it is better to let the poor working class have issues because they have no other options than to dish out thousands of dollars of their hard earned money so that the money grubbing Ford company and owners have millions of dollars.
Brandy Despang 12/12/2011
Create a doggie dummie to show people what happens when they just let them roam the car freely. Not only is dangerous for the pet, but for the passengers as well.
Tolga Toygun 12/12/2011
buy them got the FORD,then you big the MORD (frustration) :)))
Steve Sallee 12/12/2011
junk it and buy GM
Steve Sallee 12/12/2011
junk it and buy GM
Tony Veguilla 12/11/2011
Saw the expose on Ford last night! God bless Ford Motor Co. !
Tony Veguilla 12/11/2011
Saw the expose on Ford last night! God bless Ford Motor Co. !
Gregory Meekins 12/11/2011
My family was a GM family but I have a bronco II, and it make me a fan for sure now I own a 01 Explorer and 4x4 love it !!!!!!
C Standifer M Kompkoff 12/11/2011
I love my 1998 ford expedition poor thing is probably just staying alive for that's how much I love my truck :-D
Larry Hashman 12/11/2011
I drive a FORD and proud of it . FORD#1
Shannon Conley 12/11/2011
Necessity is the mother of invention. Now, the father too. I like this very much. Keep up the good works!
Marcia Flaherty 12/11/2011
wheres the badge for the windstar? i want a windstar badge, please
Cheryl Mckinnon 12/11/2011
just bought my first ford and it's a 2012 fiesta don't buy hyundia there all junks and don't stand behind there cars they hide behind them
Jack McIntosh 12/11/2011
Congratulations Chris
Walter Barnott 12/11/2011
I like your comment David W. I have a 92 Ford F250 7.3 L Diesel with 397,126 miles on the Engine still running strong
Kevin M Searcy 12/11/2011
Found on racetrack daily [ NASCAR ]
Greg Mineo 12/11/2011
Winebrenner, your first comment makes my brain bleed trying to understand it.
Sumit Dubey 12/11/2011
love ford always
Tanya Kraizel 12/11/2011
u know making dummies prevent car accidents
Rafael Rodrigues 12/11/2011
Ford FTW
Gary Sickles 12/11/2011
I love Fords, I have a 92 F-150 5 speed straight 6 cylinder, with 65K runs like a champ... I have a motto I live by, I would rather work with someone who doesn't know anything, but willing to do everything, than to work with someone who knows everything, but not willing to do anything, ,,
Jason Ramsey 12/11/2011
Believe me those arent the only dummies that work at Ford.
Carl Zelinsky 12/11/2011
...where can I apply?
Michēal Gęrtjë 12/11/2011
Please Im all for saftey standards regardless of who developes them.
DeeAnna Towne Gardner 12/11/2011
Me too!! FORD Forever!!
David Winebrenner 12/11/2011
Love my fords
David Winebrenner 12/11/2011
Only at generic motors only GM can't built nothing right even if they tried
And You Think You Work with Dummies?
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