A Different Kind of Sticker Shock

By Ford Social Member

This may be shocking news: When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the nearest competitor to the MKZ Hybrid. The 2011 MKZ will start at $35,180, including destination and delivery.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

You can watch an interview with Gil Portalatin, Hybrid Systems Applications Manager for the Lincoln MKZ Hybrid by clicking here.

The 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I4 hybrid engine. The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

Click here to find more information on the 2011 Lincoln MKZ Hybrid on www.lincoln.com.
Tom A. 10/19/2010
That's smart. Why can't Ford do that on all hybrid models? Is the all-gas MKZ marked up that badly that the hybrid version can be sold at the same price at a profit?!?
A Different Kind of Sticker Shock

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