Ford Focus Electric Test Rides

By Ford Social Member

You may remember from January that the Ford news at the 2011 North American International Auto Show was predominately about forthcoming electric-drive vehicles – if not, click here to see what we mean.

But Ford didn’t just make news at the show, they provided an electric-vehicle experience too. More than 10,000 visitors during the auto show were able to for a ride in the Focus Electric.

The “Living Electric” display included an elevated track 20 feet high, 208 feet in length and 71 feet in diameter. Hands-on technology displays, digital tutorials and conversations with experts also helped people learn how different types of electrified vehicles will fit various lifestyles.

In addition to giving visitors some first-hand experience with an electric car, it also was a time for Ford engineers to learn more about the all-new Focus Electric.

“This was a win-win situation. While customers were able to learn about how an electric vehicle works and rides, we could pull up data and find out more about the Focus Electric they were in at the very same time,” said Shawn Lightner, Ford Global Electrified Products Program Manager. “We thought this would be a perfect opportunity to discover even more about how the cars perform using the data acquisition technology employed on other development vehicles.”

An onboard data acquisition system was connected to the car computer, where critical information of what was happening while the vehicle was running or charging could be transmitted. Ford engineers were then able to go online and pull up data via a website to monitor information about the vehicle, while customers were riding in it.

The all-new Focus Electric – the first-ever all-electric Ford passenger car – is a zero-emissions, gasoline-free version of the company’s popular global Focus model. Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. A full recharge is expected to take three to four hours at home with the 240-volt charge station.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch™ driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

Electrification is an important piece of the overall Ford product sustainability strategy. This aggressive strategy includes the launch of five new electrified vehicles in North America by 2012 and Europe by 2013. In addition to Focus Electric, Ford launched the Transit Connect Electric small commercial van in 2010 and will introduce C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and the C-MAX Energi plug-in hybrid in 2012.

You can read more about these electric vehicles on by clicking on these links:

Ford Focus Electric

C-MAX Energi plug-in hybrid

Transit Connect Electric
Mark 04/17/2011
I'm looking forward to the Focus electric and would encourage Ford to maintain electric vehicle production thru thick and thin. Not basing the decision to continue based on whether an individual model turns a profit or not.
James Carrier 02/20/2011
Hey I live in Hawaii. I have a ford probe and a Hyundai elantra .
99 gls...cuz its a sedan. I hate foreign cars to tho
Jon Reistad 02/18/2011
lol i know that. i just dont like what the world is coming to. and right now im driving a 1990 vw golf gti lol i dont like foreign cars at all but i have to take what i can get i guess lol till i have enough money to get my 1966 ford short box dream truck ill have to deal with stuff i dont like lol and for rick. idk where you live but if you live in montana there will be a time or two where you have to get through the mud
Ron Hypes 02/18/2011
As an engineer and someone that drives 150-300 miles at a bite for weekly business meetings I am scepticle of any of the new line of electric vehicles. If anyone has a chance to pull this off to practicality, it will be Ford.

A thought for those considering the purchase of an EV, be sure there is no chance that you will be stranded in a snow drift in sub freezing weather for any period of time. Also, an extended tour of Death Valley in the summer is probably ill advized. Debris strewn roads after a hurricane are real obsticle cources where we live and are usually accompanied by significant power outages; a double whammy for little electric cars.

I drive a new and very reliable 5.4 l Ford F-150 Raptor with a reworked engine that gets a reliable 23 mpg highway and has sufficient modified fuel capacity to go approx 800 mi between refills. Emissions are essentially nill using a slightly modified Ford emissions control system. It has a hydraulic trailer hitch designed to carry a KTM 450 EXC (motorcycle); another 155 miles between fillups. My wife drives a new Lincoln MKX that real people, grand children and great granchildren can comfortably and safely ride in at close to 32 mpg highway.
Pete Remenar 02/18/2011
Electric's are cool, but I would try designing a small diesel to put in as an optional motor like some of the old escorts. They lasted forever. Todays technology they are more efficient and burn cleaner.
James Carrier 02/17/2011
Jon,you don't have to own a electric car..I got a prrty 92 probe gt..she fast
Kevin Meier 02/17/2011
i like all the big old ford v8s but it would be nice to drive to town and not need to get gas espically at 350 a gallon
Rick Fitzl 02/17/2011
I've had my Focus since I bought it new in 2002. Can't think of 1 time I had to go through mud with it....
Mohamed Rafique Kolabhai 02/17/2011
Bring it to South Africa!
Frazgo Fraz 02/17/2011
I'm so anxious to try out the new 2012 Focus EV as the prototype was pretty spectacular in that it gave up nothing to the gas car in driving experience.
Christopher Arnold 02/17/2011
If i ever decide to get a second car a everyday(one that gets better gas millage) driver car this will be it. Till then I will continue to drive my 2007 Ford Mustang GT
Lejaun Park 02/17/2011
When are the new V8 gas powered Expeditions coming out?
Carlos Fabela 02/17/2011
Ford ~ I have & love Ford Focus ZX5 2003 I am the ownership bought it brand new in Clearence Sale in Ford West in Bellflower, CA. (now out of business) :o(♥
Adam Tarbox 02/17/2011
Debbie Anders 02/17/2011
I'm *so* jealous!!