The Making of a Global Vehicle, Part II

By Ford Social Member

In this second installment of a special two-part story on the 2012 Ford Focus, we take a close look at how – and where – the new car is being built. This article, as well as the first installment (The Making of a Global Vehicle) were first published as a special two-part story in MyFord magazine to help take you behind the scenes of the design and manufacturing of the 2012 Ford Focus.

It’s one thing to talk about a product being global but quite another to actually build something that way. Just ask the thousands of people involved in putting together the 2012 Focus, which Ford plans to manufacture in North America, Europe and Asia.

This pioneering vehicle is truly global – from the design (see Part 1 of this story on by clicking here) to the manufacturing, all the way to its border-busting appeal.

“We evaluated customer needs from around the globe, took the best expectations from all regions and combined them into one vehicle,” says Jim Hughes, North America Focus chief engineer. “For instance, driving dynamics is a critical element for Europeans, and we’re going to leverage that into the global Focus.”

In Germany, Ford assembled a team of its top engineers to design the vehicle; prototypes were tested on roads all over the world. When it came time to build the car, the pioneering continued. The groundwork had been laid several years earlier, when C-car Program purchasing director Uwe Pfeiffer’s global team began an entirely new approach to sourcing parts for the next-generation Focus. (C-car is an industry designation of vehicle size, and the Focus is the flagship of the new global C-car family from Ford.) Rather than ask for multiple bids, Ford “presourced”—that is, used preferred suppliers for – 75 percent of the commodities needed for the new Focus, saving time and money for Ford and its suppliers.

Pfeiffer’s team decided on the best way to produce and distribute all of the vehicle’s parts, at least 80 percent of which are common to every Focus worldwide.

“A part stamper could be a million-dollar tool,” Pfeiffer explains. “You have to ask whether it would be better to stamp those parts in one place and ship them around the world or set up another tool in another location. We’ve gone through that assessment for every part.”

That was only the beginning of a global car intended to be best in class in driving performance, fuel efficiency and interior quietness.

Initial designs are fed into a software tool called TeamCenter, which lets engineers digitally piece together the car, component by component, to determine the build sequence. The resulting specifications are used to produce next-gen Focus prototypes.

“It guides us to avoid part interferences and confirms assembly feasibility,” says Hughes.

About 100 working vehicles are built and test-driven on demanding roads across the globe. Countless sensors collect data on vehicle dynamics, interior quietness and other parameters.

“We’re trying to take the ambiguity out of the engineering,” Hughes says.

After six months of continual modifications, a second prototype run of 250 vehicles is put through its paces and given final adjustments.

The former Michigan Truck Plant used to produce large SUVs, such as the Expedition, with a body-on-frame process. Now known as Michigan Assembly, it was stripped down to its concrete hull and built out with all-new conveyor systems, robots and other modern equipment necessary to efficiently produce a North American Focus vehicle with unibody construction.

Blanks of steel are fed through one of four major press lines, where they are formed into the various shapes of the body panels. These puzzle pieces are then welded together to form the shell of the vehicle. Michigan Assembly site manager Robert Webber estimates that each Focus requires about 4,000 welds. Then the doors, hood, trunk and other closures are bolted in place.

After the shell of the body passes through the paint building, it makes its fourth and final stop. First it goes through the trim shop, where interiors, electronics, glass, seats and the like are installed. Then it goes to the chassis area, where the engine is installed and the transmission, axles, wheels and tires are mounted. Meanwhile the plants in Europe and Asia are following the exact same build sequence.

This final quality check includes visual tests, electrical tests and robots – an innovation introduced with the 2012 Focus – measuring such things as the gaps between fenders and doors. The vehicle is also fed through a severe car wash to test for leaks, and a bank of lights known as the Dog House exposes any paint imperfections. Finally, drivers take each car through a “squeak and rattle” test on a cobblestone track with tight turns.

The 2012 Focus is truly a global vehicle, designed in Germany and being built in five locations.


Ford has invested $550 million to transform this plant from a truck producer to a lean, green and flexible small-car manufacturing complex. About 3,200 employees will work here.


The leading European assembly plant for the Focus since 1998, Saarlouis will continue its role for the third-generation model. Some 6,000 people are employed here.


This 2,100-employee plant was built in 2002 as the first assembly plant for a foreign automaker in Russia. It produces the Focus and the Mondeo, with an annual capacity of 125,000 vehicles.


Scheduled for completion in 2012, this $450 million state-of-the-art plant will begin building the Focus for Thailand and other Asia-Pacific markets.


A joint venture with Changan Ford Mazda Automobile, this $490 million high-tech plant is scheduled for completion in 2012. It will be the production home in China for the Focus.

You can find other articles about the Ford Focus on by clicking here.
Koizumi 09/22/2012
i don't like the article
But i LOVE the badges!!! their sxux delux bro/cuz
Brett Hewitt 02/22/2011
I agree if you are going to be global then be global. Keep the Ford Falcon alive in Australia as it is and send it to the US, plus bring the mustang to Australia. I would love a Mustang but can not afford to import and convert one. A Stang in Oz is about $120,000 once converted.
Scott Monty 02/07/2011
Robert, we are a global manufacturer. We have 70 plants around the world that support the 120 or so markets that we're in. We're actively expanding our manufacturing capabilities worldwide, which includes the addition of some 7,000 jobs in the United States - including 1,800 at the Louisville Assembly Plant alone. For more information please see

Scott Monty
Global Digital Communications
Ford Motor Company
Robert of Missouri 02/06/2011
Come on guys, Ford is the leader in producing well built Trucks and Cars. Why in the world would you make vehicles over seas?? We need to keep jobs in the USA. If your investing millions of dollars why not put the best people at work and keep building the best Cars and Trucks in the indusrty. I own 2 Fords, 2006 Freestyle and 2006 F150 KingRanch and am looking to puchase the new 2011 Explore and KingRanch. Just do the RIGHT THING and keep jobs at home.
John Creighton 02/05/2011
Both are good cars an Global is fine--but build\\'em there and sell\\'en there--don\\'t send them her to sell.
Arizona Boy
Muhammad Sheik Oumar 02/05/2011
Quality, reliability, comfort, style and all round competance from driving dynamics and fuel economy to safety and practicality is something people all over the world want. The result should be a car that excells in every facet. With the Focus and Fiesta, Ford have done exactly that. Well done! Keep up the excellent work.
Karl Jacobs 02/05/2011
IF you go Global, Bring some REAL WORLD CLASS CARS and UTES from AUSTRALIA with the goodies Lincoln USED to have and in return, being GLOBAL, Send the Kiwis in New Zealand and the folks in Oz the Mustang and the F150!!!!!!!! now thats GLOBAL!!!!!! I better quit using the G word on the F site
geordav1 02/04/2011
Nice car ! Need more plants in the USA building this car.
Robert Pokorny 02/04/2011
Make my Focus a ZX3 in Sonic Blue, please!
Greg Wavell 02/04/2011
Put a new car in st thomas assembly plant
Christopher Macaroni 02/04/2011
Its a good article. I cant imagine the time and stress it takes to produce a GLOBAL automobile that meets the safety requirements of ALL countries and still have the vehicle appeal to millions around the globe.

Even though I honestly think global cars are a GREAT idea for consumers as well as Ford... I hope that the MUSTANG stays in North America only. IT'S AN AMERICAN ICON!! Now image seeing one of those in China!!? PLEASE NO!!!! : )
Macario Patiño 02/04/2011
nice one ford you have done it again!
Nestle Salcedo 02/04/2011
that is awesome!
Jarrell Capn'Kool Ford 02/04/2011
The Making of a Global Vehicle, Part II
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