Ford announces the first U.S. markets to receive the all-new Focus Electric

By Ford Social Member

Is your city an electric hub? The first markets selected to receive the Ford Focus Electric are Atlanta, Austin, Houston, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Phoenix, Tucson, Portland, Raleigh Durham, Richmond, Seattle, and Washington, D.C.

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.

“There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” said Mark Fields, President of the Americas, Ford Motor Company. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”

The Focus Electric is the first all-electric, zero CO2 -emissions passenger car for Ford. It will debut in late 2011. Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid.

Last month, Ford launched an electric vehicles section on On the site, you can find video, text and diagrams to help understand the differences in the technologies of electrified vehicles.

The Ford Focus Electric will be built at the Michigan Assembly Plant in Wayne, Michigan. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric’s motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

As part of its electrification outreach, Ford has been conducting the “Charging Into the Future: The Ford Electric Vehicle Tour.” The 14-city tour promotes the Ford electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of the Ford overall product sustainability strategy. The aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

The Ford electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company’s global vehicle platforms in order to develop affordable choices for consumers.
Randy Turner 06/13/2011
The Focus electric makes perfect sense in the hydro electric areas that provide low kilowatt hour consumption rates!
Raymond 05/02/2011
I haven't heard a word about HEAT in the winter or AC in the summer. Will focus electric have the same comfort system as the horse and buggy?
liverdonor 02/11/2011
Hmm, how about this, then - those of us with cheap, CO2-neutral electric power (Pacific NW USA, for example) will go mostly electric, leaving the rest of you all to your various other fuel sources. That alone would save about 200K barrels of oil per day, in exchange for (possibly) raising the cost of electricity a couple cents/kW-hr. WA State residents would argue that it's a no-brainer. Still cheaper than oil, less polluting and quieter. Plus, what most people who haven't driven an electric car don't get, is that they are awesome to drive. Instantaneous and plentiful torque from zero to top speed, simple shiftless gearing and near-silence. Excellent.
Michael Clayton 02/08/2011
This is a great idea!!! Electric cars will change the way the world drives in the future. The campaign to save the earth is critical but we should create a trust fund to make sure our world is keep safe for future generations. The trust fund should fund the engineering of new man made lakes, aqua ducts, reservoirs to supply the demand. The EPA wil have to hire teams to monitor our consumption and make sure the demand for future electric cars, trucks will be in balance with other electrical demands for commerical transit electric trolley, electric train etc. and want interfere with our world we live in. There has to be a system of checks and balance with our wild life and man kind. If the electrical companies don't plan a way to keep the supply balanced with the electrical demands of the consumer then the world will not have enough water to supply the power plants to create the power to support the demands of the consumer.
13090 01/29/2011
Electric vehicles are good too. Especially around town. No exhaust systems to replace, no oil changes, no transmission problems, no radiator fluid changes or leaky radiators, no oxygen sensors, no fuel induction services, no air filters, no OB2 pollution sensors, no sniffing gas fumes at the pump.
Solar gal 01/19/2011
For those concerned about the impact of charging electric cars on the availability of electricity from the grid, there is another option. Solar or wind power. If people produce the energy they need to power their vehicles at how, they are truly carbon zero and only need to worry about the supply of sunlight and wind. I\\'d say that is a win-win situation.
Wayne 01/11/2011
Depending on demand from this and other electric cars, the vehicles could definitely impact our electrical supply and generating system. It won\\'t be as simple as leaving them plugged in at night since they will no doubt need charging after the typical commute to the office (depending on range/etc) I applaud Ford\\'s interest in the electric cars, but it\\'s definitely not a panacea for our CO2 and gas/oil dependance.
Kendall Mitchell 12/20/2010
The new Focus is a good looking car. I look forward to driving one soon.
Hobbit 12/20/2010
There isn't much difference in the amount of Electricity it takes to refine the gasoline for a car to go 100miles than the amount of electricity is required for an all electric car to go the same 100miles. Also, For the most part electric cars are going to be charged overnight during non-peak demand..meaning no new power plants will be needed.
David Leach 12/17/2010
Well,I hope our country can move forward wiyh Ford and have renewable energy recharging these electric cars and then the cynics who are addicts of oil will shut their pieholes and join the rest of us in the 21st century.Congrats Ford for being the strong force in the automotive industry.My next vehichle will be a Ford,even if it is not electric.
GVO 12/17/2010
Drew, are you this negative about everything? Do some real research. Go Ford! Electric is the only way .
Oy VEY 12/17/2010
Drew, How do you figure that more CO2 will be coming from the power companies than they are already producing? Do you know of any new coal plants coming online to support electric cars? There are no such plans. It's true that power company emissions will remain constant in the short term. The reduction will come from all the vehicles no longer producing CO2 and other emissions that are toxic. Dont forget waste motor oil and anti freeze from piston engines goes away too. That is a significant net reduction in pollution and good for the environment. Moreover, hopefully we can stop spending trillions of dollars and lives on wars to keep the oil flowing. What's the downside again? Explain it to me.
Robert Toth 12/17/2010
Hungary and Turkey are already doing electric cars. Budapest, Hungary is having them available at their airport. Why not try that at some airports in your target cities?! That project would reach a larger target audience & demographic.
Drew 12/03/2010
Well at least we know we have a huge amount of coal to support the new infrustructure of electric vehicles That way we can let the power companies pump millions of tons of CO2 in the atmosphere but we can feel better about it cause its not coming out our cars.Gas prices will fall and your electric bill will make your Tdi Diesel look like you drove it for free.
Sean 12/03/2010
Totally agree! Who needs a car that's only half electric and half gas we need to go fully 100% electric not the other way around. Ford keep on making pure electrics compare to that stupid Volt that we don't need. Volts are bull electric Focus is the way to go!
Arch 11/18/2010
Please make it better than the Chevrolet Volt. We need a real electric car.
Kelsey 11/17/2010
Too bad you didn't pick Kansas City. :(
Peyman Aghssa 11/16/2010
I am one of the engineers on the Focus electric and I am so excited that Ford will be coming out with this product next year. The Focus Electric will be an engineering marvel in so many ways including Safety.
Rick Hartshorn 11/16/2010
I was looking at the leaf but I am more interested in the focus electric car. I drive a jetta tdi and love the car but they are killing us with the price of diesel even at 50mpg.
Need to know how to get a focus electric car.
Brian 11/16/2010
Is there somewhere I can sign-up for regular updates on the all electric focus? I am considering ordering one as soon as job 1 is set and ordering opens. But, I have a 60 mile commute (round trip) and need to know I can expect to make the two 30 mile trips 9-10 hours apart without a recharge. I need to know that I can expect to make it 99.96% of the time or better.