Focus on the Customer: A Series of Live Chats with the People Who Developed the New Focus

By Ford Social Member

It takes quite a team to create a new vehicle. We’re kicking off a new series to take you inside Ford and introduce you to some of the people behind the engineering and testing of the all-new 2012 Ford Focus. You’ll get to learn about what they do, and you’ll have a chance to ask them questions via a live chat.

This week, wind noise specialist, Jorge Rivas tells and shows us how he used a wind tunnel and some cool tools to test pre-production Ford Focus vehicles. This helps to minimize wind noise that customers will hear. Wind tunnel testing also helped the all-new Focus deliver up to a projected 40 highway miles per gallon.

Join Jorge here for the live chat at 11 a.m. EST on Friday, October 29, 2010.
Live Chat with Ford Focus Wind Noise Specialist Jorge Rivas


Ford noise, vibration and harshness specialized robots, known as “Aachen Heads” to listen for potential wind noises in the same way a customer would hear them. The Aachen Heads, so named for the Ford Research facility in Germany where they were developed, are used to collect data to validate wind noise against stringent targets. Jorge also uses a “smoke wand” to visualize and plot air movement and potential sources of drag around sideview mirror and wheel openings.

Wind noise elimination contributes to overall interior quietness, where Focus aims to best in-segment competitors such as Honda Civic and Toyota Corolla, while challenging entrants from a larger vehicle segment including Honda Accord and Toyota Camry.

Jorge is from Mexico City. He received his Mechanical engineering degree from the Rochester Institute of Technology in Rochester, New York. He started working for Ford in early 2007 and has been in his current position since April of 2009.

For the latest information on the next-generation Ford Focus, click here to visit the Ford Focus Facebook page.
Richard Yeager-Stiver 11/15/2010
Will you have a special Facebook page for the Ford Focus BEV or are you going to have the ICE Ford Focus' share the same page? Likewise, on Ford's webpages, will the BEV share the same informational pages as the ICE? I hope there is more information coming about next summer's BEV release.
Aleksei 10/29/2010
2012 Ford Focus looks geat, but there's one thing I don't understand: we all know that the vehicle has been developed in Europe (Koln, Lommel, Dunton). It has been tested there and various adjustments for different markets (A/C for example) have also been tested by the European teams of specialists.
Now, why is that a Dearborn-based engineer claims to be responsible for the all-new Focus NHV and will even answer our questions on behalf of the "People Who Developed the New Focus"? It is just stupid and unfair.
edvard 10/28/2010
Very sharp looking vehicle. To me, its amazing that Ford has now become a company that makes compact cars that are not only competitive, but desirable. Keep up the great work.
-Current Toyota owner.
Thomas C 10/27/2010
Can be all-wheel drive as an option on the new Focus? Many road vehicles today come with the option of 4WD/AWD.
Focus on the Customer: A Series of Live Chats with the People Who Developed the New Focus
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