Focus on the Customer: A Live Chat with 2012 Ford Focus Sound Quality Experts

By Ford Social Member

This is the third post in a series called Focus on the Customer. These videos, articles and live chats take you inside Ford and introduce you to some of the people behind the engineering and testing of the all-new 2012 Ford Focus.

The first one feature Jorge Rivas who talked about the wind tunnel testing of the new Focus for minimized wind noise. You can click here to view the video and read the chat.

Grant Weber chatted about the technology and testing that he uses to help the all-new Focus deliver up to a projected 40 highway miles per gallon. Click here to view the video and read the chat.

This week, you can join Jeff Fessenden and Gurjeet Bains for a live chat at 11:00 a.m. EST on Friday, November 19, 2010. They will discuss the tests that they put the 2012 Ford Focus through to reduce unwanted sounds.
Live Chat with Squeak and Rattle Engineer Jeff Fessenden

Ford Squeak and Rattle Prevention Engineer Jeff Fessenden is based at the recently renovated Michigan Assembly Plant in Wayne, Michigan. Jeff has been with Ford for 10 years, and he is aiming for high quality and customer satisfaction with the all-new Focus. Jeff spends much of his time in the assembly plant with a 4-post tester as well as on the plant floor helping address issues. He also helps evaluate vehicles on the test track located at the plant.

Jeff is partnered with Gurjeet Bains, who is also a Squeak and Rattle Prevention Engineer, from the Ford product development launch team. Gurjeet had been with Ford for 9 years, and he is responsible for full vehicle squeak and rattle testing. He identifies issues and proposes engineering solutions to produce squeak and rattle free vehicles.

Together, these engineers take pre-production Focus models over varied road surfaces, replicated on a four-post platform – housed in a semi trailer rig – that simulates actual vehicle driving behavior in hot and cold temperature extremes, making sure that squeak and rattle error states are eliminated.

Ever Focus off the assembly line is tested over actual road surfaces, stressing the suspension and body for potential squeaks and rattles, in a small proving ground track within the production facility campus. This comprehensive testing regimen ensures that every Ford Focus will please customers with its lack of squeaks and rattles and high quality.

For the latest information on the next-generation Ford Focus, click here to visit the Ford Focus Facebook page.
razsa 12/07/2010
"We run it on a four-poster for 24 hours a day, seven days a week. It takes 12 days to complete 150,000 miles. The four-poster allows us to test all of the different road conditions that drivers may encounter. "

If the Focus run with 75mph, for 24 hours, during 12 day, its just 21.600 miles....
Carl Warmington 11/24/2010
Mark-- thanks for the follow up to my questions.
Mark Schirmer 11/21/2010
Carl -- good questions and I am not sure why your question was not answered. Admittedly during a live chat we get many, many questions and due to the fact we are trying to go fast, we normally jump on the simple, easy to answer questions that can be sorted in a sentence or two. On testing, as Europe is the Center of Excellence on the project, I believe they lead all the testing and we try not to duplicate unless it is necessary. As we are developing a single car for the world, we are trying to manage testing in a responsible way. And on the brakes, let me ask. I suspect the brakes are very similar if not identical, but the Euro team is more comfortable with the three letter acconyms.

Mark Schirmer
Ford Communications
Carl Warmington 11/20/2010
I asked many question on the Live Chat regarding very particular testing methods done by the North American team in comparison to the Europe tests to find out if there is duplication with no response. I understand with this format there is are time limits etc, but would appreciate if someone from Ford monitors this particular story if these questions could be addressed.
When questions such as I asked are not answered I must assume that either the person does not know the answer, deems the question not important, or they are not allowed to divulge
such information, the latter being odd seeing that this information is discussed in great detail on the website.
Also I am very curious to find out why very specific details on new Fords are mentioned on the Ford Europe website public documents, but Ford North America website public documents do not list specific details.
An example of the top of my head would be simple details on the brake specs for the new Focus.
the Ford N.A page will note disc/drums with ABS,ESC where the Ford Europe details will list disc/drum ABS,ESP,EBA(Emergency Brake Assistance). EBD (Electronic Brake Distribution). Is this because the Ford N.A. Focus brakes will not include brake assist and brake distribution
or viewed as information not needed to know.
jeanne 11/18/2010
what about other types of ford automobiles? the facebook chat is in regards to the Focus. j
Focus on the Customer: A Live Chat with 2012 Ford Focus Sound Quality Experts
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