Focus on Green

By Ford Social Member

Ford Focus Electric has a zero-emissions motor, but that’s not where the green ends – and where its eco-friendly features are located might surprise you. For example, in the seat cushions. Soy-based foams, which are used on more than 20 Ford vehicles, will be used inside the Focus Electric, with the cushions shaped from 8 percent soy-based content.

In addition, a material called Lignotock is behind the cloth on the door. Derived from 85 percent wood fibers, this lighter application results in a weight reduction and provides better sound-deadening benefits compared with conventional glass-reinforced thermal plastics.

“One of the more impactful things we are doing is finding a way to increase the use of recycled materials in resins. We have a strategy that specifies the use of a large quantity of post-consumer recycled material in a range of plastic applications,” said Carrie Majeske, product sustainability manager, Ford Motor Company. “Pop bottles and milk jugs eventually become part of components like underbody shields, wheel arch liners and air cleaner assemblies.”

By using more recycled content in resins, Ford can further reduce the amount of oil-based plastics in vehicles. This also cuts down on overall oil consumption. Applications of the post-consumer plastics also include carpets, roof lining and replacement bumpers.

When it comes to building green, Ford, Detroit Edison and Xtreme Power are teaming up to establish one of Michigan’s largest solar power generation systems and electric vehicle charging stations at Michigan Assembly Plant in Wayne, Mich., where Focus Electric will be produced. Ford will work with Detroit Edison to install a 500-kilowatt solar photovoltaic panel system, which will be integrated with a 750-kilowatt energy storage facility that can store 2 million watt-hours of energy using batteries – enough to power 100 average homes for a year.

Several new and innovative production processes at the plant will help make the vehicle even greener, such as a new three-wet paint process that applies all three coats of finish in sequence before oven curing, ensuring high-quality paint finish and a significant reduction in energy use.

With charging playing a major role in Focus Electric ownership, Ford also looked to make the vehicle’s home charging stations greener. Jointly developed with Leviton, a leading North American producer of electrical devices, Ford is offering a charging unit that has an outer shell made from up to 60 percent post-consumer recycled material.

“Focus Electric is the culmination of years of research and development,” said Derrick Kuzak, Ford group vice president for global product development. “More importantly, it’s the start of an exciting new era for Ford and our customers.”

Focus Electric will launch in late 2011.
Thomas Artman 03/24/2011

Based upon the rough size of the vehicle and the fact that it has a 23kWh battery pack (the Leaf has a 24kWh pack), it is not reasonable to expect that the Focus EV will have an EPA range of more than about 100 miles.

For a one car household, that could be enough depending upon where you live and where your errands take you. However, for a second car in a multi-car household - priceless! Daily driver, use the regular gas or hybrid car for the long hauls.

Speaking of price, bear in mind that the Ford Focus EV will qualify for the full $7,500 Federal income tax credit for EVs, just like the Volt, Leaf, Tesla Roadster and Tesla Model S.

Given that it's Ford's first EV in a decade, with all new technology, and (probably) a small production volume, I would be surprised if it was priced close to $30k. I would assume that Ford will price it right around the Leaf MSRP and less than the Volt. The Leaf is the direct competitor, with comparable size and range.

The Volt is more complex and is only being released in 10,000 vehicles per year, so the Volt will be the most expensive of the three.
Seth Arp 01/25/2011
Here's the thing. I've been extremely interested in the both the Chevy Volt and the future Focus electric- mainly because the Focus actually looks halfway decent. The Volt carries a sticker price of $40,000. That's simply too high for my tastes and I assume many others. In order to get the electric focus out there in real meaningful numbers I believe the price needs to be closer to $30,000 if not less.

Secondly, when exactly will we be able to learn what the range will be on this car? So far almost all of the offerings from the various major automakers that are purely electric seem to be pegging 100 miles per charge. The Volt of course is a compromise in that it has a gas engine as well- which will be the same as the C-Max concept Ford announced for 2013. If the range was say- 150-200 miles then that would add considerable interest for those that want not only a commuter car, but one that could go on short trips as well.
Dan Reidy 01/19/2011
AND guess what happens when you want to trade it in..THAT's RIGHT the wholesaler WHACKS you for a 10K DEDUCT....ASK any moron that has bought one to date...
Steve 01/19/2011
my 1999 Ranger EV is the best vehicle (of 5) I have owned. No gas, no oil, no tune ups and so far has only needed new tires and wipers. And instead of buying gas I collect sunlight with a solar array on my roof. Now if only there was a Mustang Electric....
Nick Earls 01/19/2011
Except for when the manufactures begin to allow us to replace partial cells instead of the whole unit (Which is already being done with parts from crashed prius/pri i / priuss'sss (whatever) The entire unit will not be an "entire unit" for long. Ford execs you need to keep the cost down. you guys need to be on mid20k fusion/prius level, not volt and leaf level to make this work. good luck guys
John David Floyd 01/19/2011
What NOBODY is talking about is the cost to re[place the batteries at yr 6-8 depending on how many recharge cycles they have been through. The cost will run about $8,000 and today the typical vehicle at 8 yrs of age costs about $8,000 to $10,000. So if it costs $8,000 to replace the batteries and a gas powered vehicle is worth $10,000 then what residual value will the electric vehicle have? Zero to $2,000. So is this a good investment? Not for me!!
Jordon Schumacher 01/19/2011
GO GAS motors
Jordon Schumacher 01/19/2011
I think the electric cars should be toward the bottom I don't know about other people but I don't like them keep making the offroad stuff
Robin Lamirand 01/19/2011
I love the car, hate that Ford has always mention the word green.
Billy Edwards 01/19/2011
Green? What about the electric bill ur gonna have for charging the stupid thing then the energy the electric company has to produce. Keep gas motors.
Andy Chemistruck 01/19/2011
How many kilograms of rare earth metals are in the motor and battery? Keep in mind the Chinese are limiting export of these materials motivating reopening of mines around the world to keep up with the demand. Hopefully Ford did due diligence with the electric system design so the power-torque-rpm profiles are better than gasoline powered vehicles.
Dan Reidy 01/19/2011
SO tell us all how you dispose of those highly toxic batteries and advance the GREEN (i mean red) BALL???
William Prince 01/19/2011
It would be nice if I could squeeze my Texas-size body into one. When will we see an electric F-150?
Johnny Walker 01/19/2011
I've had alot of "rechargeable" items in my 55 years and have noticed that eventually they no longer will take a charge. What happens when these cars get to that point, and how much will it cost to replace these batteries?
Nestle Salcedo 01/19/2011
I hope that it is immediately 50 state applicable and a good electric car infrastructure! Hopefully they add a solar panel, especially in the sunnier states, to help recharge the car while it is running. Overall the Focus electric vehicle is my overall favorite out of the other two.
Mike Davis 01/19/2011
I don't want 'green' cars - If we're not careful and vigilant, we'll end up being told that 'green' cars are the only choice we'll have
Mason Lawrence 01/19/2011
I don't really like the new Electiric cars. They kinda upset me. They just ruin the whole thing that I knew growing up with
Joshua Jones 01/19/2011
Ford should FOCUS on NOT getting rid of good cars like the Crown Vic.
Is a "green" car going to get me through a snowstorm? Hail NO!
Carlos Fabela 01/19/2011
Ford ~> I, BoZo got 2003 Ford Focus ZX5 currently ownership n' I still l♥ve it! :o)
Dan Reidy 01/19/2011
GREEN is the NEW in extorting the public for inconsiquencial but very EXPENSIVE and marginally insane requirments
Matt Nahorn 01/19/2011
If the electric they are getting the charge from is something other than coal, then it is "emission free." It is a scam if they call it emission free, and it gets its charge from coal-fired power plants.
Carlos Mata 01/19/2011
Smoke some
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