Details on the New Ford Focus Electric

By Ford Social Member

Details about the all-new Ford Focus Electric were announced at the 2011 International Consumer Electronics Show in Las Vegas. The Focus Electric is the first fuel-free, rechargeable passenger car from Ford, and it is one of five new electrified vehicles that Ford will deliver by 2013 in North America and Europe.

The Focus Electric will launch in late 2011 and is designed to offer enough range to cover the majority of daily driving habits of Americans. It will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is expected to take three to four hours at home with the 240-volt charge station – half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

You can get the latest updates on the Ford Focus Electric on the Ford Electric Facebook Page.

You can also learn more at

The sleek and stylish five-door hatchback leverages the Ford global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.

Both Focus gasoline and electric variants to be sold in North America will be built at the Ford Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

Focus Electric is one of five new electrified vehicles included in the Ford electrification strategy. Initial deliveries of Transit Connect Electric began in North America at the end of last year and the vehicle will be launched in Europe later in 2011.

Not only is Focus Electric designed to provide outstanding energy efficiency and reliable operation, it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver pushes down the accelerator, up to a top speed of 84 mph (136 kph).

Much of Focus Electric’s steering, handling and braking feel is shared with the agile, sporty, fuel-powered Focus models upon which it’s based, making Focus Electric a dynamic driver’s car. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

Focus Electric offers a host of standard safety and security features including six airbags and electronic traction control, along with hands-free SYNC® telephone connectivity and MyKey® for North America. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics also are featured in the vehicle.

Future owners of the Focus Electric will likely recharge the car’s advanced, Ford-engineered lithium-ion battery pack at home on a daily basis, using the recommended 240-volt wall-mounted charge station that will be sold separately or the 120-volt convenience cord that comes with the vehicle.

When plugged in, the Focus Electric onboard charger converts AC power from the electric grid to DC power to charge the liquid-cooled/heated battery pack.

Focus Electric owners will be provided with a suite of driver information systems – on-board and off-board – designed to help them manage the recharge process, manage the most eco-friendly route on-board, monitor battery state of charge and maximize energy efficiency to optimize their driving range. This carefully engineered set of tools is designed to give Focus Electric the edge over competitive products, providing new electric vehicle owners the information they need to enjoy all the freedom gas-free driving has to offer.

Among these tools is a unique execution of MyFord Touch driver connect technology. Thoughtfully developed for electric vehicle owners, it offers innovative presentation of vehicle information, such as battery state of charge, distance to charge point, the corresponding range budget and expected range margin. The system’s MyView feature allows drivers to access even more vehicle data including the electrical demands of vehicle accessories such as air conditioning, which can impact driving range.

The new Focus Electric offers a unique value charging feature, powered by Microsoft, to help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

The tool is designed to help customers avoid unnecessary expense by providing an optimized charge. In the future, these smart charging habits will help utility companies understand and better manage the demands placed upon the electric grid because of electrified vehicles.

Focus Electric owners are likely to handle one of the vehicle’s charge cord connectors two or more times each day. That’s why Ford worked with supplier Yazaki to provide an industry-standard five-point plug that is ergonomically comfortable to hold as well as durably and distinctively designed.

The plug handle uses a matte-finished black rubber that allows for a comfortable, non-slip grip. The plug head is shielded with a protective glossy white plastic.

When the cord set connector is plugged into the vehicle’s charge port, which is conveniently located between the driver’s door and front wheel well, it activates a light ring that loops around the port twice in acknowledgement of connectivity. The light ring then illuminates in quadrants as the vehicle charges. Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. In the unlikely event of a fault, the entire ring will flash. When the entire ring is solidly lit, the vehicle is fully charged.

Focus Electric will be powered by an advanced lithium-ion battery system engineered by Ford in cooperation with supplier LG Chem. The battery system utilizes heated and cooled liquid to help maximize battery life and fuel-free driving range.
June Dean 11/13/2011
I don't want to be limited on length of trip. hybrid power is what I'm looking for and I want to plug it in when home and be charging when driving.
Focus Station Wagon owner 10/08/2011
I am still waiting for a FORD vehicle to replace my 2000 Focus Station Wagon. I keep hearing promises about the C-MAX but yet to hear or see any specifiecs. I love the 2000 Focus, but it is approaching 100,000 miles and I look to Ford for an in-kind (station wagon type or previously advertised C-MAX) to preplace it.
Gerry 08/20/2011
I'm curious about the range per charge for typical driving
Roger Voss 08/07/2011
Gas cars heat the passenger compartment with waste heat from the engine. EV cars will have to consume electricity from the storage battery taking away from their range. A cold day could probably cut the range in half. EVs may end up being practical for year round driving in a handful of markets - Hawaii and perhaps Southern Cal.

With plug-in hybrid it would still be possible to use gas engine waste heat for heating passenger compartment.
Jimmy Black 07/10/2011
Mr. Bloodworth... the day we start using seawater for fuel you can kiss planet earth goodbye
Soccer Mom 06/13/2011
Still waiting for an enviro-friendly mini or micromini van that a family can use! 6 or 7 seats to cart kids and their friends around!
Jerry J Bloodworth 06/11/2011
Ford needs to deliver us an automobile that runs on Hydrogen Gas
made from seawater with solar cells.Sunshine is free!
VRomeo 06/05/2011
I see the hype but I don't see the pricing anywhere. If they are not affordable, and the cost of electricity goes up, what is the point ?
Michael Jenkins 04/25/2011
What is the Li battery life expectancy and replacement cost?
Dan Downes 04/24/2011
How about a very low cost 2 door version work/grocery getter car? They would probably get even better milage & sell like hotcakes if you could get them down in the 10k range. They wouldn't have to be much more than warm in the winter fast golf carts.
Rob Bolton 04/18/2011
I've never bought a Ford in my life (although my dad has been Ford-loyal his whole life), and this may be the vehicle to win me over. Oil-based energy as a means of transport just doesn't cut it anymore. My power mostly comes from hydro and is affordable during off-peak hours, so BRING IT ON! Of course my main question/concern is - when will this vehicle be available in Canada? I see that already it could be delayed well after the US release. Why? The Ontario government already has subsidies ready to go, but no vehicles on the market... Hurry up and put this sucker on sale, and you might just have a new lifelong Ford customer on your hands...
Jeanette 03/25/2011
Where could you recharge when you are on vacation or a road trip?
Mario. B. 03/18/2011
When the Focus EV is planned to be delivered in Canada
Kevin 03/04/2011
Looks like this is going to be an awesome car!! Can't wait to see what Ford can do with EVs, but couldn't they do something about the name!? The Focus is a worthless brand just like the Fiesta, nothing but negative connotations. I would have bought a Fiesta last year had it not been under that brand. Yuck.
Tom A. 02/28/2011
Glad to see that at least all North American-bound Focuses (Foci?) are being made domestically with union labor. In these trying times, the middle class needs all the help it can get.
Mike 02/26/2011
@Matt Griswold the Focus has a 23kWh battery pack... electricity where I live is about 10 cents per kWh, so it would cost me $2.30 each time I charged from empty to full... even if that happened every day (which means I drive 3000 miles per month) it would only cost me $69/month... if I drove 3000 miles per month in my 38mpg Honda Fit, I would use about 79 gallons of gas, which at today's rate of $3.39/gallon, would cost me $268/month... if gas really goes to $5? it would cost me $395/month to drive 3000 miles... and remember, that's in a very fuel efficient car... compare that to a 30mpg car... 100 gallons at $3.39 is $339... or at $5 is $500...

if your home has 2 vehicles, one of these is a no brainer... then your other car that you need for over 100 miles trips would be gas (ideally plug in hybrid so that you only use gas still if you go over the electric range)
joshua Simpson 02/24/2011
i think that these kind of cars are not good for todays society of freely jumping into your car for a roadtrip. However, this ford may change my mind since only 3-4 hours of charging for full battery means it is far more practical than any competitor can dream. I tip my hat to ford for somehow making the best car in every class. I dont see any reason to buy from a different maker.
K. Broderick 02/15/2011
I love the idea of an electric car but the only way to make it work is if people have their own solar panels or if the electricity is generated from a solar bank on-site where the plug-in station is. As long as electricity is generated by coal it's the same old song different version. There will still be a CF to deal with.
liverdonor 02/11/2011
It all depends on how your electric current is generated, and how much it costs. Out here in the NW, we get our electricity from big hydro (about 80%), some nuclear, some natural gas and a small amount from wind generators. So, carbon footprint = negligible. Also, our household rates are around 7c/kW-hr; I think we're still the cheapest in the country. Basically, we're the ideal customers for this type of vehicle. And regardless of our political bent, we're mostly a bunch of enviro-freaks too. Bring on the electric vehicles - we'll take 'em.
Edwin Pezant 02/11/2011
Solar panels to supplement your electric bill. With the incentives the states and Feds are giving and I read that 12-18 dollars a month is the bill for the average conversion that people are doing at home. I have six solar panels and for 6 months they have at 10 cents a Kwh produced over $20 dollar a month av. and cost me $6000 dollars to install. I will get back 50 - 80% back on my tax return. It is just the price of one of these is too high for start for the av person. Lets make some with out all the bells and whishels to start. The first cars did not have air, power, I pods etc.
13090 01/29/2011
We have enough coal, not enough oil. Electric automobiles are good enough for commuting around town and that\\'s good enough for me. The oil situation is never going to get any better as time goes on.
rwc 01/15/2011
Electric = huge carbon footprint for the generation of electricity to recharge the cars and being stuck around the home town with distances capability with electric vehicles. Double thumbs down.
Bruce 01/13/2011
I\\'ve been driving an electric truck for the last 3 years, 1200 miles per year costs me $30/month to charge and I never have to pump my own gas in the cold. The truck is always full every morning.
Never met an electric car driver who didn\\'t like their electric car - met a lot who regretted selling their EV and too many to count that wanted to buy one but couldn\\'t because they weren\\'t available. A \\'coal powered\\' EV is still far cleaner and better than any gas powered vehicle by anyone\\'s measure and BTW hydrogen actually=oil. There is a lot of propaganda out there supplied by the same people who brought you the Gulf oil spill - it only takes a minute to check out the facts instead of passing on the oil company\\'s line. The Focus is a well thought out EV based on solid engineering and design. Can\\'t wait to trade in my Ranger EV for a Focus EV.
DECLAN 01/08/2011
What happens in the Wintertime when you don't have a covered garage and have to brave the elements to recharge it outside in the cold, EVERY DAY?
David Bruyette 01/08/2011
David Bruyette Implematation of this new generation technology is the key now. The EV was a good example. The test drivers refused to give up their cars .... (more to the story).... the sooner electrics are mainstream the better. Five dollar per gallon gas is coming. I encourage the \\"more fortunate\\" among us to lead the way. One more thought, BUY AMERICAN , lets support our own manufactuing for a change.
jim bersani 01/08/2011
FoMoCo, I have never owned a vehicle that was not a Ford, Mercury or Lincoln, and I never will.
I commend you for not selling your soul to the current Administration and for hiring Alan Mulally to assist Billy Ford to turn the Company around.
I don't believe that electric cars will help the Company as it turns things around. Battery technology is too primitive to be the answer, and I do think that Hydrogen is what the Company should be investing in.
Starting with Henry I, this has been a Company that did things their way, and always went against the grain of what anybody else ever demanded of them, starting with the Selden Law suit right to the present.
I had restored more classic Ford's for racing and show than I could count, so I do know what I am talking about.
Battery packs don't keep a charge over a period of time, and I want to see you manufacture vehicles that will last more than 100,000 miles like you always did, and also vehicles that could go beyond city limits without needing charges. The current Government is shoving electric vehicles down the publics' throats, and I don't want to see Ford be followers like the other car companies.
Our chance to take the world market is now, so keep up the excellent work that you are doing, and abandon the electric vehicles until battery technology could be depended on.
Ford has always shown GREEN technology in its own way and never followed the staus quo so don't start now, since you are on a roll.
Jim Barbera 01/08/2011
Please locate the charging port in the front right corner pf the vehicle. We'll be charging while parked so it makes sense to locate the port closest to the charging stations.
A Con 01/08/2011
Kudos to Ford! I live 40 miles north of Boston and have been looking for an electric commuter car for my 41 mile commute (each way). I was disappointed that the Volt and Leaf would not be sold in my market when first going on sale. So, for the first time ever, I strayed from my Michigan native upbringing and bought a Honda CR-Z hyrbid 2-seater. Fun car, but I am really excited about this new Focus. With a 100 mile range per charge and a 3 hr charge time, it is good enough to make me sell my CR-Z when it goes on sale here. I can charge at work (240) as well!! Can't wait to see it on the lots in this area. But please, Ford, consider a lighter, sporty, electric 2-seater with 150+ mile range!
Matt Griswold 01/08/2011
Great idea and technology, BUT....What would \\'filling\\' this car with a daily 4hr 240v electric charge do to my home ELECTRIC BILL?! Anyone?
Justin Clarke 01/07/2011
100 mile range and 3hr recharge time is a lot better than most others with 40 mile range and a 4hr minimum recharge!
Anonymous User 01/07/2011
NY (upstate) power generators work hard to encourage us to use less electricity because we have maxed out their capacity & the GREENIES dont want them to build more power plants. HOW IRONIC? Much of our power is purchased from Canada. Electric, LPG & CNG cans do not need to be gutless pigs. They are built that way because non enthusiasts are the typical market. Fords post is accurate, there is no ones size fit's all answer.
Glenn Thompson 01/07/2011
As much as I would like to see electric cars succeed...the technology just isn't there. 100 mile range and a 3hr charging time just isn't a big enough incentive for me to run down to my local Ford dealership and put in an order.

Think for a minute! What happens if you are out on the highway and the batteries go dead before you expect them to?

Call AAA, they will have to tow you to a charging station and there you sit until the damn thing charges. At least with a gas powered vehicle, you can run out and someone will bring you a can of gas or you can walk to a gas station and get a gal or so in be on your way in a short period of time. With an electric vehicle...a mile long extention cord is not an option!

I only purchase Ford products....but would not buy one of these or any other electric vehicle.
Zachary D Davis 01/07/2011
@eric cookson- The problem with Hydrogen is that it needs to have it's own generator to separate the hydrogen atoms from oxygen atoms. The other primary problem with Hydrogen is how corrosive it is when burned. Stainless Steel only works for so long.
@Johnny - Petroleum is a byproduct of Oil, same as gas. Do your homework.
@Michael Franks - Natural gas is a healthy alternative. But has extreme wear and tear on engines. Most Natural Gas Cars have serious problems within 50,000 miles of being produced or converted.
@Kevin Holden - You are absolutely correct, Electric would be useful around town only. Even utilizing the Toyota Technology an Electric Car would not venture from Los Angeles to Las Vegas on a single charge.
@Ford - Keep up the good work, your technology is looking better each day. I would advise bringing the small diesel engine to cars as well. Look at the Focus of Europe and Australia. Look at Volkswagen's TDI engine. Burns Clean, Burns efficient, Produces fair fuel economy, and generates plenty of power.
Laura Story 01/07/2011
Thank you, Ford, for your response. Electric cars are not the answer because most power is generated by coal, which is not Green. All electric cars will do is raise the cost of electricity. Here in California, power gets more expensive (per kilowatt hr) as your usage increases. Our electrical grid is strained as is!
CincyGT2009 01/07/2011
Electric is CERTAINLY not for everyone, but at least Ford is doing it without being owned by the government and without removing driving dynamics as one of the primary aspects of the car! I would be interested to test drive one, but otherwise I\\'ll stick with my Mustang GT whose range is essentially unlimited...
Michael Franks 01/07/2011
LOL at Hydrogen fuel..LOL...Do you know it takes more energy to make hydrogen then what you can get out of it as a fuel...Where are you going to get the energy to make Hydrogen...Nuclear,Coal,Hydro...It will never go as a fuel..

Natural Gas is the best alternative fuel we have since we have the most of it...
Kevin Holden 01/07/2011
If you live in a high populated metro area, the electric vehicle would work great and cut down city smog. Other than that, it isn't really a car that most would buy due to pricing and range issues.
Steve Ferguson 01/07/2011
The electric Focus is great and all, but for driving enthuisiasts like myself, when can we get the RS?!?! Ford should be ashamed for not offering that here in the States. If Ford honestly believes that there isnt a market for them, I invite you to look at the success of the Impreza WRX and the Lancer Evolution models. And no, the upcoming ST doesnt quite cut it. Oh, and bring back the 3 door hatch, the 5 door just doesnt look right. Kinda like a 4 door Wrangler. UGH
Ford Motor Company 01/07/2011
Thanks for all of your comments, good and bad. Our electric strategy is all about the Power of Choice - we don't expect a one-size-fits-all vehicle to work for everyone. We're giving our customers choices as to how they'd like to achieve better fuel economy, from EcoBoost (gas-powered) engines to hybrid electrics, plug-in hybrid electrics and batter electrics.

And for Laura's comment above, the interior of the Focus will contain recycled materials (such as two pairs of jeans for the insulation on the roof) and soy-based foam for the seat cushions, among other things. Our approach to fuel efficiency and sustainability is about more than just miles per gallon.
Vincent Beall 01/07/2011
Sweet my next car.
Matthew Harrell 01/07/2011
I sure wish the LED lights in the headlights were in the standard version of the Focus that I have on order. I like those.
Dan Reidy 01/07/2011
waste of MONEY
Eric Cookson 01/07/2011
Electric=junk. If you want an alternate fuel vehicle start developing hydrogen powered vehicles. Look at what Jesse James did with the hydrogen powered 572 BBC, we can have our cake and eat it too. Also anyone who thinks global warming is real is an idiot!!!!
David Guzman 01/07/2011
Ford is in it to win it! We all should be proud.
Tony Abu Al-zalaf 01/07/2011
nice one i like it
Tim Foster 01/07/2011
Laura Story 01/07/2011
Coal powered electric It isnt really "green" because it has a large toxic battery, oils, plastics, rubber, ect. My power bill is high enought thank you!
Francine Chau 01/07/2011
@dan i agree!
Zachary D Davis 01/07/2011
I love what ford is doing with the car lineup. I want to design cars for ford motor company and I think this could be the future. But unfortunately enough, Electric cars are still early stages. Until we find a power source that can last longer than a few hours they will not be a complete transition from the Internal Combustion Engine. Alan! This message is for you! Interview me! Hire Me! Pick Me! Hear what I have to say!
Francine Chau 01/07/2011
I heart f0rd.
Robert Pokorny 01/07/2011
C Devaun Rashard C 01/07/2011
idiot! but anyway, good job Ford.