Live Chat with Fiesta Marketing Manager Sam De La Garza

By Ford Social Member

Almost three years ago, Sam De La Garza was appointed to the position of Product Marketing Manager for the all-new Ford Fiesta. He is responsible for the development and implementation of the Ford Fiesta launch and its marketing.

As you might expect, Sam has a lot to say about the new Fiesta. Join him here on Tuesday, August 31, 2010, at 1:30 p.m. EST for a live chat.
Live Chat with Sam De La Garza, Ford Fiesta Brand Manager

Along with getting involved, Sam wanted to make sure the Fiesta launch team had a way of celebrating every success, so he started using a high-five as the rallying cry for Fiesta. In 2008, he even started a weekly meeting, “Bagels and B-Cars,” to keep the team up to date on the latest news about the segment.

“I love to see how people first react to the car, to get their first impressions,” he said. “They’re always blown away by how awesome it looks. When they get inside they are just as excited by the overall design of the interior.”

Sam was born in Raleigh, N.C., and grew up in West Bloomfield, Mich. He earned his undergraduate degree from the University of Southern California, then went on to earn an MBA – with a marketing concentration – from Washington University in St. Louis.

A former officer in the U.S. Army, Sam was stationed at Fort Hood in Texas with the 1st Cavalry Division for four years. Prior to joining Ford in 2005, he served for three years in sales positions with an automotive finance company.

“For me, Ford’s culture has been all about empowerment,” observed Sam. “When mid-level managers are charged with making strategic decisions, it fosters an organization that reacts more quickly to competitive and market pressures. This positive culture has enabled us to deliver the Fiesta – a small car without compromise.”
edvard 09/14/2010
I sort of wanted to take back what I had previously mentioned about the Fiesta. Someone on our street actually bought one of these recently and I got to go take a closer look at it in person. While I still feel the car is just a tad generic, the execution is really well-done. The size is perfect for a commuter car and the interior and overall fit and finish was really top-notch.
Good job guys.
Michael White 08/29/2010
I won't be able to make the chat, but I hope there's lots of discussion of the delays and difficulties delivering customer ordered Fiestas. Lots of people are still waiting for Fiestas built before June 1. I had one on order but had to cancel after it was reported damaged and I could get no further explanation. The reports about hurricane damage on the shipping routes and the defective seat lever do not explain the full extent of the problem. I hope we get some better answers in this chat.
H Smith 08/28/2010
Where is the small displacement (under 2 Liter) Euro type diesel power train that get over 74 mpg(Imperial) combined according to VCA?
Lamarr 08/27/2010
Have 2500 mi. on mine and love it. Many compliments on the styling, inside and out.
edvard 08/27/2010
I saw my first Fiesta in person on the freeway. Before I give my impression let me first say I just like many others have been impressed with Ford's turnaround. Its clear that the level of quality and outright desirability of its products has gone up considerably.

But when I saw the Fiesta yesterday the only reason I actually looked up was because the car was a metallic yellow color. Otherwise I would have probably mistaken it for your typical garden variety smaller Honda/Kia/Nissan/Hyundai product. It certainly looked like no Ford I've seen. But there was also nothing particularly memorable about the car either. While the car looked like a winner to me, It really didn't do anything for me. If anything I'd at least like to see some level of individualism in the styling next go around.
Live Chat with Fiesta Marketing Manager Sam De La Garza
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