Ford Fiesta: Will it Blend?

By Ford Social Member

Ford Fiesta Movement agent Ryan Dembroski of Milwaukee recently traveled to the "Will It Blend?" studio in Orem, Utah, to put a piece of the Fiesta's ultra-high-strength boron steel to the Blendtec Total Blender test. Having decimated objects including an Apple iPhone, marbles and magnets, Tom Dickson, founder of Blendtec and host of the popular YouTube videos, tried but failed to crack, cut or crush the steel. While boron steel won't blend, it will help protect occupants of the Fiesta and many other Ford vehicles.

Check out more of Ryan's posts from the Fiesta Movement by clicking here. And you can catch up with all of the Fiesta Movement activities at Ford on Blogs on this Web site, or at

Boron is used in:
  • Detergent

  • Antiseptic

  • Cosmetics

  • Insecticide

  • Enamel glaze

  • Ceramics

  • Glass

  • Pyrotechnics

  • Rocket fuel

  • Flame retardant

  • Nuclear reactors

  • Punching tools

  • Spades

  • Knives and saw blades

Ford uses boron and other ultra-high-strength lightweight steels in various structural areas on several of its current models, including the Ford Taurus, Transit Connect, Flex, Mustang, F-150 and Focus, as well as the Lincoln MKS. Boron will also be extensively used in the all-new 2011 Ford Fiesta to help protect occupants in the event of a collision.

The Fiesta uses an exceptionally high level of cold- and hot-formed high-strength steels in its body structure. More than 50 percent of the body structure is high-strength steel, including grades of very high-strength, dual-phase steel and ultra-high-strength aluminized boron steel.

Yet, despite its additional strength, the all-new Fiesta body structure overall is lightweight. This means advancements in safety are achieved in harmony with fuel economy and CO2 emissions.

Fiesta reinforcement

High-strength steels are used in areas of the 2011 Fiesta where structural strength and reinforcement are essential for crashworthiness. These include the floor structure, front rails and beams, and the vehicle's integrated body-side reinforcement to help protect against side impact.

High-strength materials are used to create a very strong B-pillar section and a strong rocker section fore and aft in a crash. Impact loads are also transferred laterally to the opposite side of the car via underbody crossmembers to maximize dissipation of side-impact forces. This integrated body-side reinforcement resists side intrusion in the event of a collision and helps the body structure manage the energy of other impacts effectively - be they frontal, offset or rear.

Elements of the body-side reinforcement include the slim A-pillar forming the forward part of the vehicle's stylish roof arch, the intrusion-resistant B-pillar, the rocker panels or lower rails to which the B-pillar is fixed, the stabilizing rocker baffles, side roof arch and the lower A-pillar.

These individual high-strength elements are formed into an integrated subassembly during manufacturing before they are joined to the vehicle on the production line. This process ensures better joint strength and a more efficient body structure.

High-strength steel can be found in other areas of the all-new Fiesta's body structure, including:

The dual-phase steel front and side frame rails feature structural actuation points - or "trigger points" - to initiate predictable collapse in crush zones. Forming the triggers hardens the dual-phase material, giving it unique twin characteristics of energy absorption and energy resistance.

Under-floor structural beams - or "sled-runners" - also are formed from dual-phase steel, as are lateral floor reinforcements, which help manage front- and side-impact forces. Reinforcements in the vehicle's roof, doors and floor are made from other gauges of high-strength steel, including boron steel beams.
patty 12/20/2009
I agree! We need diesel on the Fiesta. I traveled to Europe this summer and almost every car was a diesel. I ordered my Fiesta but would prefer to have one with diesel capabilities.
John Wagner 09/14/2009
The use of special steels is proof that Ford Motor Company is taking building a lighter car seriously. A lighter car is a better car in so many ways.

Industrial designer Raymond Loewy put it best: "Weight is the enemy"

Keep it up guys, you going the right direction.
Joe Slacks 09/08/2009
The green aura by the window to the Doctor's right is brilliant.
bbs 08/29/2009
Up to 70% of cars sold in Europe are Diesels. Ford manufactures some of the most popular diesels in Europe. I wonder why we are denied the diesel option in USA?
C. Phillip Houck 08/28/2009
It is encouraging to see Ford being as agressive as possible with quality and fuel efficiency. It is discouraging that a 3-dr hatch is not going to be available with the Fiesta. It is a natural configuration for this model.
pat 08/18/2009
should give us the diesel version of the fiesta here in USA...I guess US auto makers are forcing us to buy foriegn cars