Ford at the 2011 IAA Frankfurt Motor Show

By Ford Social Member

If you attend this year’s IAA Frankfurt Motor Show, September 15-25, you may notice that the Ford display is big. Huge in fact. It’s the largest-ever European stand for Ford, and it features the hottest new vehicles as well the latest Ford technology. But what’s inside the display is even bigger news. From the Ford Evos Concept vehicle to more Focus and Fiesta ST news to the announcement of a production version of a 3-cylinder EcoBoost™ engine, there’s something there for just about everyone.

Here’s an overview of what’s new for Ford at the show, and around the world.


The star of the show for Ford is definitely the Ford Evos Concept vehicle. Developed in a collaborative process by the Ford global design team, the new design DNA showcased on the concept is a key part of the One Ford global product strategy. It provides a framework to guide the creation of new products in the Ford design studios worldwide and key elements of the concept’s exterior and interior design language will be applied to forthcoming Ford vehicles.

“We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium appeal, and above all, are stunningly beautiful,” said J Mays, Group Vice President, Design and Chief Creative Officer.

The Ford global Research and Innovation team created a technology experience for the Ford Evos Concept as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system.

The concept’s technology experience embraces a new generation of driver interaction and awareness currently under development.  Seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information is at the heart of the vision for its capabilities.

For more information and videos of the Ford Evos Concept, please see our, “Ford Evos Concept: What Future Ford Vehicles Might Look Like” and “Diving Deeper Into the Ford Evos Concept Vehicle” posts.


The covers are now off the production version of the first Ford global performance car, the new Focus ST. Building on the DNA of the Sport Technologies badge, the new model combines strong performance, exceptional handling, eye-catching style and everyday refinement. Focus ST will launch around the world in 2012, being sold in over 40 countries spanning six continents.

Powered by a 2.0-liter Ford EcoBoost engine mated to a specially revised six-speed manual transmission, Focus ST offers an uncompromising mix of performance and efficiency.

Click here to watch a video about the Focus ST and read more about this model.


The Focus ST is not the only exciting new performance model on the Ford stand at Frankfurt, with the Company also unveiling its high-performance vision for the future of Fiesta – the striking Fiesta ST Concept.

Like the Ford World Rally Championship contender, the Fiesta RS WRC, Fiesta ST Concept uses a 1.6-liter Ford EcoBoost petrol engine to deliver performance. The use of a 1.6-liter turbocharged engine reflects not only the current WRC engine guidelines, but also the trend within international motorsport to deliver greater fuel economy through technical advancement. Target performance levels for the Fiesta ST Concept are 177 horsepower and 177 lb.-ft. of torque, enough to propel it from 0-60 mph in less than seven seconds. A top speed exceeding 136 mph is targeted.

For more information and videos of the Ford EVOS Concept, please see our, “First Look at the Ford Fiesta ST Concept Car” post.


Ford is giving a European debut to the ultimate performance Focus – the race-tweaked, production-based Focus ST-R. Designed and engineered to race in series all over the globe, this fully-prepared competition car features a powerful 2.0-litre EcoBoost engine, FIA regulation roll cage, uprated brakes and track-tuned suspension. Fast, agile and competitive, Focus ST-R is aimed at professionals, amateurs and track-day enthusiasts.

For more information on the Ford Focus ST-R, please see our, “Ford Focus ST-R Racecar Availability to Begin in North America” post.

You can see all of our articles from the 2011 Frankfurt Motor Show by clicking here.
Brad Barefoot 12/13/2011
I'm with Jon D, bring the Focus Estate Wagon across, it will sell. There are close to 3 generations of Wagon Masters going thru withdrawal.
Kyle Young 09/16/2011
Would the Fiesta st be any faster than the cuttent Focus? Whats the point? Bring the diesel Fiesta to the states, MPG MPG.
Matthew Kings 09/15/2011
Really hope the Fiesta st makes production and don't listen to some people i love the concept. from front on in white it looks fantastic. hurry and make it
yuri 09/15/2011
amazing headlights on the Evos design concept!
Jon D 09/15/2011
Focus ST Wagon to the USA now please!!
Balraj Sidhu 09/15/2011
love it; i have seen fiesta hatch modified having 650 hp n she goes from 0 to 100 in 1.9 sec go to
Umur Aker 09/14/2011
this is it
Fernando Souza 09/14/2011
Simplesmente fantástico!! Agora entendo porque sou fordista...
Gloria Davila 09/14/2011
Mitchell Gifford 09/14/2011
Hey guys please put a grille on the Fiesta & The Focus, no body bought the EF Falcon because it had the same type of nose cone. Please put a grille on it, it looks very ugly. Esspecially the wagon version.
Coca Petrovic 09/14/2011
Prelepa su
Jay Toms 09/14/2011
oh and " introduce a high end sports car (thunderbird) and a supercar (GT) , that will make more sense.." Yeah, the world is in a global recession, but it makes sense to make a new model that costs a fortune, and wont have much sales.......thats why you aint bein hired, your idea's are flawed.
Jay Toms 09/14/2011
" and who thought of the name for this car, because mitsubishi has a car that in "slang" terms is known as the "evo" " Lancia had a car named Evo before Mitsubishi started using it, and it dosen't seem to have done Mitsubishi any harm.........
Connor Fernandez 09/14/2011
i would buy that car
Andrea Amparano 09/14/2011
Eduardo Meza 09/14/2011
ford evos is not a good compete against the sporty compact cars (scion tc, mazda miata, etc.) i guess would work out...but only if my favorite auto maker can introduce a high end sports car (thunderbird) and a supercar (GT) , that will make more sense..if ford wants to target speed hungry drivers, or people into faster cars like the viper and corvette, im sorry but the GT500 is not enough...a faster performing vehicle has to be introduced...and who thought of the name for this car, because mitsubishi has a car that in "slang" terms is known as the "evo" , just to let you guys know...u like my ideas? hire me
Blair Heater 09/14/2011
I'm so excited for the 3-cyl eco boost!
Duane Blair 09/14/2011
Take notice world this is not your old Ford.
Christian Tavera 09/14/2011
First comment! :-)
Ford EVOS Concept
Focus ST-R
Ford at the 2011 IAA Frankfurt Motor Show
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