Amy Marentic Hosts a Live Chat About Taurus Technologies Important to Moms

By Ford Social Member

Amy Marentic is more than just the car marketing manager for large cars and crossovers at Ford, she is passionate about the market and the new Taurus in way that many others might not be. For her, the Taurus represents both a professional and personal goal.

Click on the chat below that took place September 25, at 2:30 p.m. EST to see what we mean.
<a href=";task=viewaltcast&#038;altcast_code=030047625b" mce_href=";task=viewaltcast&amp;altcast_code=030047625b" >Live Chat with Amy Marentic, Ford's Car Marketing Mgr.</a>

Trained as an aerospace engineer, Marentic aimed to be an astronaut. During her senior year at the University of Michigan, she realized that an automotive career could provide years of exhilaration, compared with a brief ride in space that she might never achieve.

Marentic was passionate about the reinvigoration and repositioning of Taurus as Ford's flagship sedan. The data she and her team evaluated told them that the full-size sedan market had changed. With the emergence of crossovers and sport utility vehicles as family vehicles, Marentic and the team began to see Taurus in a different light.

"We found that sedans were becoming a reward for a job well done, as opposed to the quaint stereotype of a family sedan," added Marentic. "The customers we spoke to were interested in a car that showed where they were headed, as opposed to where they had been. Sedans were becoming a 'me' thing, rather than a 'we' thing."

These insights became the justification to execute on the expressive Taurus design proposal and to illustrate that the marketplace was ready for luxury levels of convenience technology.

As the new 2010 Taurus was moving through the development process, Marentic and the team saw yet another market opportunity in contemporizing the original Taurus SHO formula.

Adding a SHO 3.5-liter EcoBoost™ engine to the expressive new Taurus sedan, incorporating all-wheel drive with a unique sport-tuned suspension, while keeping the SHO-specific design cues subtle and stealth, enabled a balance of authenticity and innovation.

Researchers from the team also spent considerable time listening to several Taurus SHO enthusiast organizations. Vocal club members stressed the importance of a super high-output six-cylinder engine, a performance-tuned suspension and subtle SHO identification.

Marentic and Team Taurus presented the SHO business case to Ford's senior management with equal doses of market data and passionate enthusiasm. Given a green light, the concept became reality in less than 12 months.

"From the time I started at Ford, I wanted a brand new Taurus SHO of my own," said Marentic. "Consider this the realization of a personal goal, as well as a professional objective."
c Langston 10/14/2009
Will Ford be reintroducing a sport version of the Taurus Wagon? Something that would be able to compete against the Toyoto Venza, The Venza does not offer a manual transmission, which is a deal breaker for me personally. I have a 2 hr commute I need something great to drive on the highway, something that can make it down a country dirt road after the rain (after the neighborhood teens have finished playing). In a snug business skirt the entering the body height of a SUV is a bit less than lady like.
Please tell me that a Sport version of the new Taurus will be available in a wagon!!!! I've been drooling over and reading everything available on the new Taurus, but I need something with a bit more cargo room.

No SUV 4 Me
akash deep rawat 10/03/2009
ohh i was good feeling in the first time i have buy ford fusion is very different in another cars.
Cole Quinnell 09/28/2009
You can build and price a 2010 Taurus on by clicking here. You’ll find information about all of the features and options on the site, as well.

Cole Quinnell
Editorial Director
Jerry Bouyear 09/27/2009
I enjoyed the commentary but was hopeing to get into the meat of the thing such as vehicle spec's opions etc. I looked at a SHO at the local dealer and was very inpressed but this had every option and was much more car than i wanted. I have failed to find any information on the 2010 Taurus.
Barry 09/27/2009
Nice job Amy....
Amy Marentic Hosts a Live Chat About Taurus Technologies Important to Moms
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