Ford “Takes the Edge Off” Stressful Holiday Road Travel

Karen Dybis

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For many, the holidays mean traveling to see family and friends. With increased traffic, bad weather and a higher propensity for road rage, getting to and from these gatherings can be stressful for both drivers and their passengers.

 

We wanted to find out, What’s at the root of these stressful driving scenarios? We wanted to know how our vehicles can help drivers avoid potentially hazardous situations and manage other road challenges. We polled drivers and their passengers in the U.S. and asked them what situations made them say humbug to holiday driving.1

 

For drivers, stress primarily occurred from two things that were out of their control — increased traffic and poor driving conditions.1 In addition, over half of respondents said they have experienced road rage in some form during the holidays, with 20% admitting they are more likely to be the aggressor.1

 

Interestingly, these stress-induced outbursts aren’t just happening on the road but are impacting the mood inside the car too. A majority of Americans (78%) have argued with a significant other while driving and forty percent name backseat driving as the cause.1 In fact, nearly 20% of millennials admit to ending a relationship with a nagging backseat driving!1

 

The survey2 also found that in-vehicle technology that assists drivers during real-world scenarios could restore passenger confidence and trust in the driver. One of the benefits of Ford Edge’s Co-Pilot360TM, is its suite of driver-assist features which includes Cross-Traffic Alert, Lane-Keeping System and Automatic Emergency Braking. Using these technologies can help combat the stress behind the wheel for the driver and their passengers.

 

To help find ways to combat stress from the holidays, Ford has teamed up with cultural expert, life coach and TV personality Karamo Brown for his tips on “How to Take the Edge Off” holiday stress — both on and off the road:

 

TRAVEL:

 

·       Take as Good Care of Your Partner as You Do Your Car: You wouldn’t let your car run on empty, so don’t let your partner run on empty (alt: out of gas) either. Particularly during the holidays, many of us feel like we’re constantly being pulled from all ends. Surprise your partner by having a healthy breakfast packed to take on the road or pack snacks/drinks for trips to family or on commutes.

 

SHOPPING:

 

·        Don’t Be a Parking Spot Grinch: Finding parking can be one of the most stressful parts of holiday shopping. Go ahead and give that spot to the other driver, and remember, what goes around comes around!

 

RELATIONSHIPS:

 

·        Think of Your Family as a Delicate Soufflé: Even with all the right ingredients, despite all of your best efforts, your holiday gathering could crash like the worst baking snafu. Make lemons out of lemonade, and don’t let an evening end on a sour note and find something neutral to rally around, whether it’s a board game or a viral video.

 

HOSTING

 

·        Push Your “Pot”luck: You can still be a fantastic host even if you don’t personally prepare Every. Single. Thing. Invite your guests to BYO: from the drinks to desserts, it’s okay to ask for a hand and still be the hostest with the mostest.

 

Do you have some tips that you use to help reduce stress during holiday travel? If so post them below in the comments!

 

Happy holidays!

 

1This survey was conducted online within the United States by Harris Poll on behalf of Ford from September 21-25, 2018, among 2,007 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

2Passenger figures are from YouGov Plc. Total sample size was 1,214 adults. Fieldwork was undertaken between 8th - 9th November 2018. The survey was carried out online. The figures have been weighted and are representative of all U.S. adults ages 18 and older.

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