While families and friends across the country enjoy barbecues and beaches this weekend, we want to help the essence of the Labor Day holiday shine by celebrating the people who keep America rolling.

We are kicking off a campaign to honor America’s workforce today through television and digital video. The spots feature Americans describing the hardest-working person they know. We are also inviting people across the country to share stories – using the hashtag #HardestWorking – about their own labor heroes.

“We at Ford understand the value of hard work and that’s why for 115 years we’ve been dedicated to building quality vehicles that help Americans get jobs done in their communities,” said Joe Hinrichs, president, Global Operations, who started his Ford career as a plant manager in 2000. “Whether a dairy farmer in Wisconsin, a police officer in Tuscaloosa or an autoworker in Ohio, we want to honor the hardest-working men and women of America this Labor Day.”

Henry Ford helped transform American life with the $5-a-day wage, bringing the best and brightest to his burgeoning factories in Metro Detroit. Over the course of a century, Ford Motor Company has employed hundreds of thousands of people. And today, it has more U.S. hourly autoworkers than any other company.

Throughout September, we will also highlight some of its hardest working employees at the iconic Rouge Complex in Dearborn as part of that facility’s 100th anniversary. Henry Ford’s marvel of vertically integrated manufacturing, which once employed more than 100,000, remains one the world’s most successful, green and high-tech auto plants producing F-150 pickups.

Ford is the leading brand helping Americans get the job done day in and day out. From the Ford F-150 – part of America’s best-selling line of F-Series trucks – to the Ford EcoSport that gives you what you need to do the things you’ve always wanted to do, Ford vehicles help individuals, families and business owners across the country get their jobs done.

Approximately two-thirds of new police vehicle sales are Ford vehicles, and more municipalities and Class 4 and Class 5 operators opt for Ford trucks for heavy-duty towing and dump truck work than any other brand, making Ford vehicles the leading choice in the industry.

And when hard-working Americans set out to hit the road for a break from it all, they turn to Ford vehicles to help them get away. Ford F-Series line is the top-selling truck in the United States for 41 consecutive years and the leading chassis for RVs, according to Statistical Surveys Inc. We are opening more doors and letting more Americans enjoy this Labor Day weekend than any other brand in America.

We hope you enjoy your Labor Day, and please honor someone who inspires you by posting a video to social media with the hashtag #HardestWorking.