40 Years Tough: America’s Best Selling Truck

Cole Quinnell

user avatar

It’s official: the Ford F-Series line is the top-selling truck in the United States for 40 consecutive years. We couldn’t have done it without you, our loyal fans. Which is why we’re celebrating you helping us achieve these major milestones! Whether you’re a lifetime Ford enthusiasts or someone who more recently gave a Ford F-Series pickup a try, we’re inviting you use #40YearsTough with your social posts make your story part of this celebration.

How did the F-Series achieve 40 years of leadership? The story starts with the 6th generation F-150 truck; the 1977 model year. Disco was hitting the big screens in theaters, cassette tapes were overtaking vinyl albums for pre-recorded music and an iconic sci-fi movie debuted which would start a saga that continues to this day. And the Ford F-Series featured technical improvements including a new 351/400 Series of V8 engines replacing the FE Series of V8 engines. We introduced special models such as the F-100 Shorty FlareSide; a four-wheel-drive model with a 177-inch wheelbase and 6 ½ foot long FlareSide carbo bed.


The next 40 years would be filled with new platforms, new suspension systems, new frames, technical innovations, multiple generations of new engines and even the divergence of the F-Series into two truck platforms: the F-150 and the Super Duty® branded F-250 and F-350 heavy-duty pickups.


We continue that tradition of continuous innovation with the 2017 Ford F-150 and all-new 2017 Ford F-Series Super Duty® series of trucks. Both feature high-strength, military-grade, aluminum alloy body. The F-150 features an available 3.5L EcoBoost® V6 delivering 375 horsepower and 470 lb.-ft. of torque. This engine provides proven performance in over a half-million F-150 pickups and now features standard auto start-stop technology and gives the F-150 a 12,200-lb. maximum tow rating. 1 The 2017 F-Series Super Duty® provides best-in-class conventional towing, 5th wheel/gooseneck towing, payload and GCWR.2 The Super Duty® is available with the 6.7L Power Stroke® turbo diesel, making it the class leader in diesel horsepower and torque. 2 Both the F-150 and the Super Duty® are available with more technology for towing, convenience and entertainment than ever before.


We will celebrate 40 Years Tough throughout 2017 with a series of stories showcasing those who pioneered America’s best-selling trucks and the Ford truck enthusiasts who continue to carry on the tradition today. In fact, we’ve already started, with these stories highlighting Ford F-Series customers:

Larry Dunn uses King Ranch® edition F-Series trucks for his construction company, and put them to work with the Hurricane Katrina cleanup.

How a Ford F-350 took Robert Bellospirito from landscape supplier to landscape photographer.

Morgan Lohman Uses a Bell Helicopter and Ford Super Duty® Trucks to Get His Job Done.

Join the celebration at www.40YearsTough.com!


1 When properly configured.

2 When properly configured. Class is Full-Size Pickups over 8,500 lbs. GVWR based on Ford segmentation.


Text cannot be blank or length cannot exceed 4096 characters


No comments yet.

Cole Quinnell

Inspiration for Future Generations of Ford Mustang Fans

Bradley Belcher started building his award-winning 1965 Ford Mustang Fastback at age 13 and now supports other Mustang fans through the Millennial Mustang Registry

Cole Quinnell

2020 Ford Super Duty®: Best-in-Class Towing, Power and Payload

The all-new F-Series pickup is the most capable Super Duty yet.

Cole Quinnell

A Ford Mustang Never Forgotten

Wesley Ryan made a sacrifice for his family and sold his Mustang. Now, almost 20 years later, Wesley and his Mustang were reunited with help from Ford.

Related Articles