This Is Ford Tough
JAN
02

50 Patio Pavers x 33lbs each = 1650lbs in my 2005 ,1/2 ton F150. Now that’s Ford Tough.

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Please introduce a midsize pickup.  There is a huge market for people who want the utility, but not size, of a full size truck.  Introduce a smaller F150 with the same luxury interior and decent ecoboost engine options.  Don't be afraid of a $40K+ msrp for a loaded crew cab - people will buy it!  The new gmc Canyon is a perfect example, but still doesn't have that Ford quality interior and tough looks.  I recently had an F150 Supercrew, but had to trade it in due to it being a bit too large.  I loved the interior and utility.  Just downsize it a bit and make it the F100, or a brand new (and slightly larger) Ranger.  Something the size of the overseas Ranger would be a good start  --  10% smaller than an F150 still makes a huge difference.  Don't miss out on this market and potential truck customers.  With the Canyon, Colorado, and new Tacoma coming, Ford needs something.
Midsize Pickup
By: Ken A.
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