My Luxury Truck

I could from a big family of Ford drivers. I’ve always been a fan of Ford vehicles. I currently own 3 Ford vehicles. One is a Ford school bus that I converted into a tailgate party vehicle that I call my SUV (super utility vehicle), my second is a classic 1967 Ford Mustang Convertible and I just recently purchased a new 2010 Platinum F-150 and I’m LOVING IT! It’s not a truck…. it’s a luxury car with an extra large trunk!

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Rather than follow the historical car business practice of designing new versions of car models and losing money on a design, why not just offer upgrades? Big picture: promote customers spending their money on the vehicle they have vice trying to get them to buy a new one every 5 years. It would be great to get some luxury version of seating for my 2004 F-150 with memory foam and a 5-point harness (or something) instead of buying the newest model F-150 just to get the seat (hypothetically speaking). Car companies are letting other businesses rule the aftermarket/upgrade/customization market when the customers could be getting factory-engineered products. I, and many other people, want to keep the truck I have rather than buying a new one; so I'd like to spend my money on it (which is paid off) and not incur a new debt and monthly payment of a new truck.
Upgrade vice New
By: Gary G.
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