Instead of making the Ranger the same for 30 years, then killing it, bring it back, put the 2.0, 2.5, and 3.5L engines in the thing, and make a diesel version. If VW can do it, why can't Ford? Put a real back seat like Toyota, Nissan, Dodge, and Chevy/GMC have all done. They all have decent sized small pickups that will work for smaller families with smaller loads. Also, preserve the manual transmission, I'll guarantee you-you will win some people over just with manual transmissions alone. Not all of use want automatics as our only choices. And since you all believe your making break-throughs with ecoboost technology, then put an ecoboosted 2.0 or 2.5L engine in the Ranger so that it will move quick with a small engine and manage to achieve mid 20 mpg range. If you (and alledgedly Dodge) can claim to achieve MPG's in the 20's on 5000lbs trucks, and 40 MPG's on little cars, then it's about time that the smaller trucks achieve the 30 MPG mark. One of the biggest hangups for the old Ranger was that the 4.0L engine was never updated with VVT and Triton or 4 valve systems, and was known to be a reliable gas hog. Are you all afraid that a real Ranger will steal customers from the F150, along with your bragging rights on its sales? Seeing as how the old 1980-2010 platform Ranger comes in a crew cab in Mexico and South America, and now there are newer versions all around the world, in every region except the US; that pretty much proves that it's about not wanting to compete with the golden child F150. With gas at 4 dollars a gallon, this is not the time to worry about accolades. Your consumers are more worried about having money for groceries while still maintaining a certain quality of life and enjoyment in their vehicles. There were thousands of fans of the old Ranger in spite of its dated platform, and they were ideal for fleet use with the manual 2.3L. So do us and yourselves a favor and bring it back to life. The Sport Trac was overpriced and had a fiberglass bed, it's a better competitor to a Ridgeline or mini Avalanche. Chevy brought the Camaro back, now we're waiting for you.