Hunting and fishing. Off-road impact is lessened by smaller size of vehicle. Perfect size for deer hunting. F series is almost too big. many people are buying small "gator" type vehicles to do these activities. could cross over int light industrial market as well. Ranger is also a military name. Tie it in with them. They are not called forest rangers for no reason at! Basically the Ranger is still needed in the US and it is just in need of an image overhaul and purposed for the right markets. Also, a lowered, ground effects version would appeal to the younger crowd. A more masculine rougher, tougher version with options like selectable 4-wheel drive, camo paint, roll bars, nerf bars, brush guard, additional fog lights, search lights, off-road suspension, etc. would appeal to the farmer, rancher, outdoorsman, and can still be a version of the base model we all have known and loved. DO THIS !!!