This how is my plate reads on the Eccoboost I bought. When the other car companies took bail out money I decided then and ther my next vehicle would be a Ford as they did not do the bailout. At the time I made the decision I was not sure which one it would be,but i knew it would be a Ford. When I went to pick up the truck from the dealer a saleman other than mine met me at the door and exclaimed”I like your plate!”I have had a few looks when someone caught site of it trying to figure out what it means and have had to explain it with a bit of a grin on my face.Ruby(color) has exceeded the mpg on the window sticker and it is not tottally broke in yet. Oh,way to go Ford with the F150 hitting the milestone so far in 2013 as the most popular and most sold vehicle to date for 2013.