This Is Ford Tough!!

I just wanted to let you know about my husbands FORD truck. He is a Ford person & has been for the 20 years that I have been with him & your truck has proven why you should be. We bought the truck used but it is still going with the original motor & 368,000 miles!! The truck may not look the best but it definatley still runs with the best of them. This past summer we had over 2000 pounds of dirt in the bed & traveled over 45 minutes with in there. The truck also tows our horse trailer with our horse in it. Every time something makes me nervous my husband says “she” can do it & the truck proves me wrong & shows that it still has life left in it.  I just thought you might want to know a story about your great products. Thanks for being built Ford Tough it has helped us alot when we couldnt get a new vehicle & has show us this one is sticking with us!!!

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Your Ideas
Please introduce a midsize pickup.  There is a huge market for people who want the utility, but not size, of a full size truck.  Introduce a smaller F150 with the same luxury interior and decent ecoboost engine options.  Don't be afraid of a $40K+ msrp for a loaded crew cab - people will buy it!  The new gmc Canyon is a perfect example, but still doesn't have that Ford quality interior and tough looks.  I recently had an F150 Supercrew, but had to trade it in due to it being a bit too large.  I loved the interior and utility.  Just downsize it a bit and make it the F100, or a brand new (and slightly larger) Ranger.  Something the size of the overseas Ranger would be a good start  --  10% smaller than an F150 still makes a huge difference.  Don't miss out on this market and potential truck customers.  With the Canyon, Colorado, and new Tacoma coming, Ford needs something.
Midsize Pickup
By: Ken A.
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