Only Fords

My first Ford (and I’ve only ever had Fords my entire life) was my dad’s new Taurus. It was the car I practiced my driving with, and once I officially got my license, it was time to choose whether I would live on campus at college or be a commuter. Well when that choice included a new car, I definitely chose to drive to class every day! My very first OWN Ford was a Mustang and it’s ALL I’ve ever owned since. That 2000 Mustang was the love of my life. Today, that love of my life is a 2011 custom-orderded special edition Mustang that I bought myself. I made dad proud. :)

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There's no "marketing" in the drop-down menu, so I chose "convenience" somewhat arbitrarily.  I'm a long-time Ford fan, and so I like to see Ford succeed.  When I visit a Ford dealer's parts department, I'm itching to buy something for my Fords (usually Mustangs).  Outside of license plate frames and T-shirts, there's not much.  Why not floor mats, decals, shift nobs, seat covers?  Make it a profit center.  Maybe more sophisticated items that the dealer could install?  Wheels, catback exhaust, running boards, etc.  They needn't all be on stock (but as many as possible).  Maybe there could be a glossy Ford Accessories catalogue in store, with convenient ordering.  It could be like visiting a Auto Zone, only everything would be Ford, Mustang, Shelby, F150, Fiesta, Focus (etc.) oriented (and branded).  I'd have a hard time resisting Ford brand aftermarket products.  I think this would make a ton of money based on impulse buying, and it would be a place I would want to visit over and over.
By: Gary G.
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