I would propose that the dealers should have a retro fit kit to replace the MyFord/MyLincoln Touch system with traditional knobs, and buttons for the audio, and climate control systems. This technology alone has caused customer satisfation with newer Ford and Lincoln products to nosedive. I have read many posts of inoperable Touch controls, and even the recent updates did not help. Most of these frustrated owners are getting rid of their Ford/Lincoln products, never to return again. I feel this would allow the owners to keep their cars for the main reasons of purchase: Styling, performance, quality, and reliability. Customer Satisfaction should the main concern regarding this issue, and I also feel that the Sync system should be a stand alone option, not to be bundled with the MyTouch, even on the higher priced models.