Why Not A Ford
FEB
06

When I graduated college back in 77, I had no credit. I worked for a company that loaned me money to buy my first car, a Mercury Comet. I think it was a 77 too. I had no credit, nor money, no dealer would even help. My older brother sold cars in another state and he said come up here and I will help you. Well, I got a metallic gray Ford Ranger. I loved that truck. Then traded for a Red Ranger, kept for 11 years. Then a few Tauruss. Then a friend knew I was needing a new vehicle and that I loved green. She found me a KiWi green Focus. I didn’t like at first, but I do now. She has since passed away and I just can’t imagine getting rid of it, not for now anyway. She wanted the new Ford Taurus, but deceased before being able to get one. Ford has always been by vehicle of choice.

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There's no "marketing" in the drop-down menu, so I chose "convenience" somewhat arbitrarily.  I'm a long-time Ford fan, and so I like to see Ford succeed.  When I visit a Ford dealer's parts department, I'm itching to buy something for my Fords (usually Mustangs).  Outside of license plate frames and T-shirts, there's not much.  Why not floor mats, decals, shift nobs, seat covers?  Make it a profit center.  Maybe more sophisticated items that the dealer could install?  Wheels, catback exhaust, running boards, etc.  They needn't all be on stock (but as many as possible).  Maybe there could be a glossy Ford Accessories catalogue in store, with convenient ordering.  It could be like visiting a Auto Zone, only everything would be Ford, Mustang, Shelby, F150, Fiesta, Focus (etc.) oriented (and branded).  I'd have a hard time resisting Ford brand aftermarket products.  I think this would make a ton of money based on impulse buying, and it would be a place I would want to visit over and over.
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By: Gary G.
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