Love For The Ford Focus
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In 2003 I purchased my first SVT product… a 2003 Ford Focus ZX3 in CD Silver with blue seat inserts. It was a no sunroof car and the total produced in the color combo was roughly 100 vehicles. This was the second Ford Focus in our family (1st was an 01 Zetec ZX3). Since then I’ve owned a 2005 Sonic Blue ZX3 that I drove for over 5 years and put 133k miles on the odometer. I just bought a 2007 Ford Focus ZX4 with the Street Appearance Package and just 28k miles on the odometer. Needless to say, I enjoy this little car immensely.

A day after I bought my used 2007 I began seeing pictures of the 2012 Focus ST on the internet. It sure looks like I’ll be buying at least one more Ford Focus! It’s been a great little car with all the right attributes for a daily driver. It’s a blast to drive, cheap to modify and reliable.

Thank you for the SVT Focus and thank you for continuing to build such a great little car. I look forward to my next Focus!

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I had a thought when the website Jalopnik asked for the best way to spend $1 million dollars on cars: enthusiast dealership. I bought a Focus ST last year and feel that it is a largely overlooked vehicle in the Ford lineup (as is the Fiesta ST).  Auto magazines and enthusiasts all praise the fun factor that each vehicle brings but the average, or even above average, informed consumer can not distinguish the ST trim from S, SE, SEL or even Titanium. I, personally, would love a small experimental dealership that focuses on this admittedly niche market.  Lot size would be smaller as inventory would be smaller but perhaps a larger lot could still be used as an autocross location.  In this way, ST and Mustang owners would use their vehicles to a greater extent of their capabilities.  It would be like if Jeep were to have a small off-road course in their backyard. This autocross lot could also be used to hold defensive driving courses that assist in Ford owners lowering their insurance costs upon completion. With the advent of the new Mustang I believe this could be a termendous concept in practice.  Consumers would have an informed direct playing field for the different trims and engine offerings.  Even without a purchase coming from everyon on the lot, overall foot traffic would be higher due to the appeal that performance variants have to young professionals. The best part is that, for me in the Northeast, the ST would be presented as a primary thought to the consumer where Subarus have been selling like hotcakes.  Many consumers up here do not even think that Ford offers a fun hatchback that could compete with the WRX.  With the growing success of Subaru in the Northeast I believe that Ford is missing out on those looking to grab a more engaging vehicle. I found that, with snowtires, there was nothing that could stop me in my ST last winter. I often passed AWD vehicles that were sliding backwards on a hill. The low end torque available from the Ecoboost 4 cylinder was tremendous. While I have no expectations from this comment perhaps someone could continue the discussion with me at a later time. At the very least it would be an entertaining concept to discuss.
"Enthusiast" Dealership
By: Gary G.
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