Ford Tough

Ford has always talked about “Ford Tough” and it has always applied to pickup trucks. However, I just want you to know that in 2008 I was in an auto accident that totaled my Ford 500. this car was my baby. I bought it brand new from our local Ford dealership and it was beautiful. In October of 2008 I was making a left hand turn onto the street I live on and was approximately 1000 feet from my front door when a young man in a Ford Mustang T-Boned me at 65 MPH hitting the metal frame between the front and rear door on the passenger side. Although my car was totaled I believe this car was “Ford Tough” and prevented serious injury to my passenger and myself. As of today, I still have not replaced that car. When I am ready to purchse another car it wil be a “FORD TOUGH” vehicle.

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ford 500
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The next wave in vehicles will be the "Urban/Xtra-urban - Tactical Personal Vehicle" = the new Bronco. Tough, tech, turbo, taut, timely. See the new '15 Lexus NX for concept (although Lexus is way to girly of a brand).  Price point $25K+/-. Urban all wheel drive - Style - Tactical, minimilist but comfortable, not fancy, similar to the Tremor. Xtra-urban 4x4 - Style - similar to the Raptor. Use existing platform and technology = Escape wheel base. Market Demo - male 25-55 who want a personal vehicle that is high value and economical to drive, reasonable cargo space, not flashly (bling-free).  Think "Cafe Racer" or Triumph Thruxton for the Urban, Triumph 800XC for the Xtra-urban Offer customizing aftermarket SHO style parts/accessories - work with customizing shops to develop higher end models - ala AMG Merc. Ford has done a great job brining vehicles to the future. I have had 3 Fusions over the last 7 years, and the latest is a great leap from the first 2008 model. Keep up the good work.
Nuevo Bronco
By: Ken A.
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