Ford Tough

Ford has always talked about “Ford Tough” and it has always applied to pickup trucks. However, I just want you to know that in 2008 I was in an auto accident that totaled my Ford 500. this car was my baby. I bought it brand new from our local Ford dealership and it was beautiful. In October of 2008 I was making a left hand turn onto the street I live on and was approximately 1000 feet from my front door when a young man in a Ford Mustang T-Boned me at 65 MPH hitting the metal frame between the front and rear door on the passenger side. Although my car was totaled I believe this car was “Ford Tough” and prevented serious injury to my passenger and myself. As of today, I still have not replaced that car. When I am ready to purchse another car it wil be a “FORD TOUGH” vehicle.

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500
accident
dealership
door
ford 500
ford mustang
frame
mustang
pickup
tough

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Please introduce a midsize pickup.  There is a huge market for people who want the utility, but not size, of a full size truck.  Introduce a smaller F150 with the same luxury interior and decent ecoboost engine options.  Don't be afraid of a $40K+ msrp for a loaded crew cab - people will buy it!  The new gmc Canyon is a perfect example, but still doesn't have that Ford quality interior and tough looks.  I recently had an F150 Supercrew, but had to trade it in due to it being a bit too large.  I loved the interior and utility.  Just downsize it a bit and make it the F100, or a brand new (and slightly larger) Ranger.  Something the size of the overseas Ranger would be a good start  --  10% smaller than an F150 still makes a huge difference.  Don't miss out on this market and potential truck customers.  With the Canyon, Colorado, and new Tacoma coming, Ford needs something.
Midsize Pickup
By: Ken A.
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