I think it would be a good idea to personalize the grill of the 2013 Fusion with the word "WOW" in the center in florescent lighting. Imagine driving down the street and all people see is what they are thinking "WOW" as you come closer to them and then past them by. All they will remember was the "WOW" experience. WOW! Other names will work also such as: CHAMPION, BEST, WINNER, ICON......
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