There are many drivers who for whatever reason need a soft, cushioned seat that has a broad base. The emphasis seems to always be on sport buckets or firm seating. My suggestion would be to enable choice on the higher end vehicles of today. I drive am '07 Expedition Lmtd. and even that lacks cushioning for those longer trips. If a seat were to be designed with air cushioning technology to allow control of firmness via an electric air pump, much like the lumbar adjustments of today, this would allow those of us with reason to need seat perfection an option. With option being key, this seat could be offered as an option on limited or higher end models. When designing the seat care should be taken to provide enough cushioned pad, perhaps even a 2 inch layer of memory foam.
This concept could easily be incorporated in the larger seats. Heated/cooled seats would not need suffer as small flexable air passages could be layed within the seat build up. For those of us with back, hip or many other health concerns an extra 1-2k for a seat of luxery is a small price to pay for the ability to climb out of vehicle after a longer drive without needing a day or two to recover.
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