My idea is to create an affordable line of cars for first time drivers/teens. As a mother looking to purchase my son's 1st car, I don't want a used one for him. I want an affordable, new one. I think Ford should create a few styles geared toward the teens that are built and have safety features that will be insurance friendly. The cars can be stylish but basic for the new drivers....colors the teens would like, prices the parents could afford. You could be building a future base of customers with these first time buyers. The line could be tailored for teens/first time drivers, but if priced right I am sure others would purchase the cars.
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