Offer trucks at Lincoln dealers
It is going to take years to rebuild the Lincoln brand and redesign the fleet. I was always intrigued by Mercury pickups which were marketed in Canada years ago. My idea is to rebrand the top tier F-150s as Mercury and distribute them through Lincoln dealers. I am sure there are standalone Lincoln dealers that would appreciate the opportunity to sell $50K pickup trucks. This would also resurrect an iconic American brand, Mercury, while not diluting the Lincoln badge with a truck.
By: Pete A.
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Related Tags
Canada
dealers
fleet
lincoln
lincoln brand
mercury
pickup

2 COMMENTS ON THIS IDEA
Andrew S This business model doesn't work anymore.
1 year(s) ago via
Frank T I like the idea but think they should be branded as Lincoln. I'm sure many people would prefer to deal with their Lincoln dealership rather than have to go to the Ford dealership. Especially if they already have another Lincoln.
1 year(s) ago via
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