I would say the new Front end on the F150 seems neutral, metro and bland. It looks like it would fit in the driveway of a soccer mom. Im not sure if it is trying to replace the minivan or just become the truck that folks put 20s on with spinners and neon lights. Nothing about the front of the truck says truck to me. I would recommend an alternate front end for those who are your more traditional truck owners. There isnt anything wrong with broadning your market to the above mentioned clientel, just please don't pretend were the same market.
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