Please introduce a midsize pickup. There is a huge market for people who want the utility, but not size, of a full size truck. Introduce a smaller F150 with the same luxury interior and decent ecoboost engine options. Don't be afraid of a $40K+ msrp for a loaded crew cab - people will buy it! The new gmc Canyon is a perfect example, but still doesn't have that Ford quality interior and tough looks. I recently had an F150 Supercrew, but had to trade it in due to it being a bit too large. I loved the interior and utility. Just downsize it a bit and make it the F100, or a brand new (and slightly larger) Ranger. Something the size of the overseas Ranger would be a good start -- 10% smaller than an F150 still makes a huge difference. Don't miss out on this market and potential truck customers. With the Canyon, Colorado, and new Tacoma coming, Ford needs something.
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