At present, there are many options for each car that are not available on all models. For example
1) Fusion: if I want all wheel drive, I cannot get it with the S or SE models, but have to buy the Titanium model.
2) Escape: if I want the hands-free liftgate, I cannot get it with the S or SE models, but have to buy the SEL or Titanium models.
Thus, in order to get something I want, I have to spend a lot of money on stuff that I do NOT want. If you want to increase you sales, allow customers to buy every option for every model then give a "package discount" for buying a model in which a set of options are included.
Rate this idea
Total votes: 7
+6 / -1
all wheel drive
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social. Learn More >