I personally know several 4x4 pickup owners that have purchased a competor's pickup due solely to the higher ride height of the current F150. In today's market many people want the convenience of 4x4 (think snow, not Baja) and the utility of a pickup, but do not want a ladder to get in. A standard suspension, lower by 3-4" (equal to 4x2?) with all other features the same would be ideal. A "heavy duty" suspension could be offered that is exactly the height of current Ford F150 4x4s. Personally, I'm thinking of purchasing a new F150 4x4. It's very first stop will be a suspension shop for lowering to a more "normal" height - and I'm 6'2".
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