The corvette and viper are the current American sports cars and have been for a while now. If Ford created a vehicle to rival these cars, it could certainly capture the attention of customers, who are loyal to Ford, but are desperately wanting a sports car and not a muscle car. Since these people are so loyal, Ford is losing out on huge amounts of money on people buying a taurus, a mustang, or nothing because their favorite company isn't producing what they are looking for.
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