Lincoln is on a roll currently and I think another segment they should attack is the compact luxury sedan to place below the MKZ in the lineup. Could use a variation of the Focus/Escape/MKC chassis and offer it with either FWD or AWD. Make it look and feel far more premium than its lesser Ford platform mate like you did with the MKC. Offer an all Ecoboost line up with the 1.5 Ecoboost(FWD) base and a mid level 2.0 EcoboostFWD or AWD) and range toping 2.3 Ecoboost (AWD only). This market is starting to becomae popular with several rivals aready marketing such vehicles. Price it from base of around $29,500 to about $43,000.
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