Basically I think if marketed correctly and derrived from one of ford's current platforms a small to midsize off road suv (think similar to a jeep wrangler in terms of size) would be extremely popular. As of now there are not many off road vehicles on the market. I think by combining the current lack of this type of vehicle in the market with the nostalgia of a popular name plate (bronco) ford could really create a very successful vehicle. Also since it would be a smaller vehicle it could still obtain fairly good gas mileage and could be used as a daily driver ( higher models could have ford's innovative tech included).
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