I think Ford should invest in a 4x4 vehicle similar to the Jeep Wrangler but with original ideas and design. If done right, it could be an instant hit with many different types of consumers, especially if it can achieve 30+ MPG. The car should be based on the Ranger platform if it's Body-on-Frame, or the Taurus/Explorer platform if it's Unibody. The engines could consist of the 3.7L V6 from the F-150, the upcoming Ecoboost 2.0L I-4, or even the 3.5L Ecoboost V6. These engines should be coupled to a 6 speed manual or automatic, or even the Powershift. The 4WD system could be derived from the F-150 or Ranger. I think it would make a great car to drive if executed correctly, and would open a new market for Ford to try and attain dominance in.
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