There is a good market for a small no-frills convertible pickup, combining practicality with fun for the suburban/country Dad who must be practical (and is not a contractor so needs the truck to move furniture now and then, haul his kayak and other casual pick-up uses) but would like a little spice as well. I know a number of men who lust over my old Dodge Dakota Sport rag-top pickup. Think: Ford Ranger: 6' bed; hand-operated rag top; roll bar; crank windows; simple radio; Ford Ranger price point; standard fuel efficient engine (it does not have to be able to pull an ocean liner). Keep it simple and they will sell. Make it fancy & expensive and you will have a Chevy SSR and bomb.
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