A manual transmission offers better fuel economy, better performance, and more control of the engine, braking, and overall performance of the vehicle. You DO NOT offer this option in the f-250 or F-350 anymore. I realize that it prevents some maintenance and warranty issues with the drive train when an inexperienced driver is involved. However, there are many of us, with 100's of thousands of miles of experience that want this option.
Until you offer it, I have to stay with a Dodge Ram. This is unfortunate in that you are offering a better diesel engine than Dodge. Please offer a manual transimission! It cost less and is greener.
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