The Bronco concept vehicle from a few years back is a MUST. Ford has completely left the serious casual off-roader market. Only the SVT Raptor remains as a capable off roader, and that vehicle is too exclusive. Base the new vehicle on the small, boxy retro look of the Bronco. Give it an open top, and benchmark Jeep Wrangler on off road capability. You would have yet another SMASH Ford hit on your hands.
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