In addition to the great F150 pickup line and the dropping of the Ranger; how about a return to the basic, less expensive, "plain Jane" F100 style of pickups from the late 1960's? A simple truck, small quantity runs, maybe using up the old F150 frames as Ford moves to Aluminum Construction. Even having bench seating if possible. I know retooling costs but in small runs, using older tooling and leftover parts, one or two engine offerings (or maybe none--V8 only!), it may still be profitable. Our favorite farm truck was our 1971 Ford in that awful avocado green....but boy, what a truck, beat the hell out of our old Chevy.....the way it is meant to be.....
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