IOS in the Car....Part 2
Just to add to my last suggestion. I firmly believe that IOS in the car is the best choice for Ford. That said, if Ford continues to invest money into a widely panned interface, I think offering people more frequent updates is essential. I would also suggest bringing in over the air updates via an in cabin mobile hotspot. These frequent and thoughtful updates will help ensure customers feel they're getting their monies worth.
By: Kristian H.
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