Here is what I thought up for the 2012 Ranger if it was made.
Engine choices: Ecoboost l4 210hp, 230lb ft of torque and 30 mpg highway.
The current 4.0 (because it's reliable) with new age technology in it, such as direct injection, VVTI, DOHC (or SOHC, to make it lighter) 24 valve.
Making 320Hp and 340lb ft of torque and 25 mpg anyone?
Trim levels, FX4 level II FX4, XLT, Xl,
The exterior will look similar to the ranger now, but refined.
Interior wil let significant upgrades, smaller layout of the F-150's interior. Full 4 doors option.
Xl: basic work truck, with options such as fog lights, ect.
XLT: step up from XL, nicer interior with standard fog lights if you chose 4x4 as an option, leathe seat optional, tow hooks optional, ect.
FX4: Standard fog lights, optional auxiliary switches as seen on the raptor and super duty, optional front and rear locker, the 02-04 (I think) silver tow hooks, 4 suicide door standard, full 4 door optional, black interior, color inserted seats, Alcoa rims, 31 inch tires, and fender flares, rancho shocks, making the truck sit an inch higher than a xlt, and optional 02-03 twin sticks and front skidplate.
Level II: standard features of the fx4, but with standard lockers, full body skidplate, standard twin sticks, sitting 2 inches higher than the xlt, alcoa's sitting on 32's black interior, blacked out headlights/taillights, front camera seen on the raptor optional.
As for payload/towing, max payload in bed 2,300 lbs. Max towing 7,700lbs.
4 wheel disk breaks.
If you did this, you could see a major increase in sales. And i guarantee it wont interfear with F-150 Sales.
By getting rid of the ranger, your not steering people towards the F-150.
By getting rid of it your just diverting your costumers towards competitors such as the new Colorado that will be here in a few years, and the Tacoma.
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